PENGARUH DIGITAL MARKETING TERHADAP CITRA SMK BUMANTARA MUNTILAN KABUPATEN MAGELANG
Dublin Core
Title
PENGARUH DIGITAL MARKETING TERHADAP CITRA SMK BUMANTARA MUNTILAN KABUPATEN MAGELANG
Subject
influence, digital marketing, image
Description
This research is a quantitative research conducted to determine the effect of digital marketing on the image of SMK Bumantara Muntilan in Magelang Regency. The sample in this study was 62 people from the surrounding community of SMK Bumantara
Muntilan. The analysis used is multiple regression analysis, t test, F test and R test.Based on the results of data analysis, the results obtained are: (1) There is a positive and significant influence of mobile phones (X1) on the image of SMK Bumantara Muntilan, with a coefficient of 0.346; (2) There is a positive and significant influence website (X2) on the image of SMK Bumantara Muntilan, with a coefficient of 0.305; (3) There is a positive and significant influence of social media (X3) on the image of SMK Bumantara Muntilan, with a coefficient of 0.398; (4) From the above test, it is found that F count = 414.397> Ftable = 2.764 then H0 is rejected and Ha is accepted, so it can be concluded that there is a simultaneous significant effect of mobile phone variables (X1),
website (X2), social media ( X3), on the image of SMK Bumantara Muntilan (Y).
Muntilan. The analysis used is multiple regression analysis, t test, F test and R test.Based on the results of data analysis, the results obtained are: (1) There is a positive and significant influence of mobile phones (X1) on the image of SMK Bumantara Muntilan, with a coefficient of 0.346; (2) There is a positive and significant influence website (X2) on the image of SMK Bumantara Muntilan, with a coefficient of 0.305; (3) There is a positive and significant influence of social media (X3) on the image of SMK Bumantara Muntilan, with a coefficient of 0.398; (4) From the above test, it is found that F count = 414.397> Ftable = 2.764 then H0 is rejected and Ha is accepted, so it can be concluded that there is a simultaneous significant effect of mobile phone variables (X1),
website (X2), social media ( X3), on the image of SMK Bumantara Muntilan (Y).
Creator
Hendrix Tiyas Eka Kusuma
Source
https://stieww.ac.id/news/prosiding-seminar-nasional-dan-call-paper-tema-strategi-pemulihan-umkm-pasca-pandemi-covid-
Publisher
STIE Widya Wiwaha
Date
18 Desember 2021
Contributor
Sri Wahyuni
Rights
ISBN: 978-623-99100-0-6
Format
PDF
Language
Indonesian
Type
Text
Coverage
prosiding-seminar-nasional-dan-call-paper-tema-strategi-pemulihan-umkm-pasca-pandemi-covid-
Files
Citation
Hendrix Tiyas Eka Kusuma, “PENGARUH DIGITAL MARKETING TERHADAP CITRA SMK BUMANTARA MUNTILAN KABUPATEN MAGELANG,” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/6622.