Mission statements in universities: Readability and performance

Mission statements in universities: Readability and performance

Mission statement
Readability
Performance
Research evaluation
Innovation

The mission statement(s) (MS) is one of the most-used tools for planning and management. Universities worldwide have implemented MS in their knowledge planning and management processes since the 1980s.
Research studies have extensively explored the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit institutions such as universities has not been scrutinized with
the same intensity. This study used Gunning’s Fog Index score to determine the readability of a sample of worldwide universities’ MS and two rankings, i.e., Quacquarelli Symonds World University Ranking and SCImago Institutions Rankings, to determine their effect on performance. No significant readability differences were identified in regions, size, focus, research type, age band, or status. Logistic regression (cumulative link model) results showed that variables, such as universities’ age, focus, and size, have more-significant explanatory power on performance than MS readability .

Julian D. Cortes, Liliana Rivera, Katerina Bohle Carbonelld

https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/28/issue/2

Elsevier Espana, S.L.U

4 January 2022

Sri Wahyuni

ISSN: 2444-8834

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English

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Jurnal Internasional European Research on Management and Business Economics 2022