ClosingGap: Driving social change in gender equality

ClosingGap: Driving social change in gender equality

Corporate social responsibility
Gender gap
Social change
ClosinGap
Gender equality

This study examines the ClosinGap association as a business platform that promotes social change, particularly in advancing Spanish companies’ commitment to gender equality within an institutional theory framework. Through a content analysis of 15 reports and interviews with ClosinGap’s management, the research explores its
foundational purpose, aligned with shared and blended value principles, and assesses its brand management strategy centered on "storydoing." The findings reveal ClosinGap’s strategic coherence, strong brand identity, and effective communication in media and social networks. Academically, this article highlights how the platform creates value for both businesses and society, offering valuable insights for those designing and evaluating corporate gender equality policies.

Antonio Baraybar-Fern´andez, Sandro Arrufat-Martín, Eduardo Arrufat-Reboso

https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/31/issue/1

Elsevier Espana, S.L.U

5 December 2024

Sri Wahyuni

ISSN: 2444-8834

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English

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Jurnal Internasional European Research on Management and Business Economics 2025