ENHANCING ORGANIZATIONAL STRUCTURE IN ELECTRONICS SERVICE COMPANIES: A CASE STUDY OF PRIMA SERVICE RECOMMENDATION USING HIERARCHICAL CLUSTER ANALYSIS

ENHANCING ORGANIZATIONAL STRUCTURE IN ELECTRONICS SERVICE COMPANIES: A CASE STUDY OF PRIMA SERVICE RECOMMENDATION USING HIERARCHICAL CLUSTER ANALYSIS

POAC, Organization Structure, Hierarchical Cluster Analysis, Job Description

This research aims to: (1) identify organizational inefficiencies at Prima Service, an electronics repair company with over 20 years of experience; (2) design a structured organizational framework to enhance operational performance; (3) establish clear roles and responsibilities through detailed job descriptions; and (4) standardize work processes with comprehensive operating procedures. Prima Service, based in Jakarta and Bekasi, provides repair services, maintenance processes, and product sales to both consumers and business clients. Despite its long-standing presence, the company faces challenges in Planning, Organizing, Actuating, and Controlling (POAC), including dual roles of the owner, lack of a standardized organizational structure, and undefined job descriptions. Using the Hierarchical Cluster Analysis method, with the average linkage dendrogram as a foundation, the study proposes an optimized organizational structure. Data collection involved direct observation and employee interviews to ensure alignment with operational needs. The resulting structure consists of five departments, supported by detailed job descriptions and standardized procedures. This research provides a practical model for addressing organizational challenges, improving efficiency, and supporting sustainable growth.

Calvienus Darrend Darmawan1*, Ceicalia Tesavrita2

2024-12-11

PERI IRAWAN

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