BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA
(TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI)
Dublin Core
Title
BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA
(TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI)
(TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI)
Subject
Brand Trust, Convergence Era, Media, PT His Tour And Travel Bali
Description
This study aims to analyze brand trust in the era of media convergence at the
tourism office of PT His Tour And Travel Bali. Research using qualitative
research methods is descriptive, because the interview technique. Data analysis
techniques include data reduction, data display and conclusion of brand
characteristics, and company characteristics are used as measuring tools in
building brand trust. The results of this study indicate that the characteristics and
company characteristics in building a brand truss at PT His Tour And Travel Bali
have a good impact on the company, therefore PT His Tour and Travel Bali must
continue to increase brand trust by paying attention to brand characteristics and
company characteristics that have a positive impact on the company.
tourism office of PT His Tour And Travel Bali. Research using qualitative
research methods is descriptive, because the interview technique. Data analysis
techniques include data reduction, data display and conclusion of brand
characteristics, and company characteristics are used as measuring tools in
building brand trust. The results of this study indicate that the characteristics and
company characteristics in building a brand truss at PT His Tour And Travel Bali
have a good impact on the company, therefore PT His Tour and Travel Bali must
continue to increase brand trust by paying attention to brand characteristics and
company characteristics that have a positive impact on the company.
Creator
Anggita Ardianti, Santi Isnaini
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Anggita Ardianti, Santi Isnaini, “BUILDING BRAND TRUST IN THE MEDIA CONVERGENCE ERA
(TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI),” Repository Horizon University Indonesia, accessed April 28, 2025, https://repository.horizon.ac.id/items/show/6928.
(TOURISM OFFICE OF PT HIS TOUR AND TRAVEL BALI),” Repository Horizon University Indonesia, accessed April 28, 2025, https://repository.horizon.ac.id/items/show/6928.