THE BUSINESS MODEL CANVAS TO DEVELOP ENTREPRENEURIAL MINDSET
IN ONLINE LEARNING

THE BUSINESS MODEL CANVAS TO DEVELOP ENTREPRENEURIAL MINDSET
IN ONLINE LEARNING

BMC, entrepreneurship, mindset, motivation, online learning.

This article aims to describe the implementation of the Business Model Canvas
(BMC) in developing an entrepreneurial mindset (EM) within an online learning
environment. This study employed a descriptive observational analytic method
within a one-shot case study design. The subjects were 29 Economic Education
students from the Faculty of Business and Economics at Yogyakarta State
University who participated in an entrepreneurship practicum course. Data were
analyzed using descriptive analysis. The results indicate that (1) The
implementation of BMC effectively develops an entrepreneurial mindset. (2) The
students' entrepreneurial mindset following the BMC online learning is
characterized by the following indicators: motivation (66%), intention (52%),
decision-making (48%), job experience (45%), friendly personality (41%), risktaking
and effective communication (38%), organizational experience (14%), active
in organizing (10%), business experience (9%), and leadership (7%). (3) The
entrepreneurial mindset of students who have participated in BMC-based learning
is categorized as high (72.41%) and medium (27.59%).

Tejo Nurseto1) Sulasmi2)* Ahmad Chafid Alwi3

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024

PERI IRAWAN

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