CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA

CONSUMER DECISION MODEL – ENGEL KOLLAT AND BLACKWEL: WEARABLE TECHNOLOGY -SMARTWATCH CONSUMER BEHAVIOR POST COVID-19 PANDEMIC IN SURABAYA

2024-06-16

This research uses quantitative methods using an exploratory factor analysis approach. This research explores the factors that influence consumers' decisions in choosing a smartwatch as a wearable technology that helps monitor health. This research was conducted in Surabaya, East Java and involved 120 respondents to describe data regarding the reasons for choosing a smartwatch as wearable technology that helps monitor health. From the results of the analysis, it was found that seven factors shape the choice of the smartwatch as a health monitoring tool, including social factors, motivational factors, reference factors, cultural factors, service factors, individual factors, and psychological factors.

Didik Joko Pitoyo1, Christina Esti Susanti2, Margaretha

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024-06-16

PERI IRAWAN

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