THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS

THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS

Discount Vouchers, Online Customer Reviews, Promotional Costs, Net Profit

The aim of this study is to assess how discount vouchers, online customer reviews, and promotional expenses affect the net profit of Shopeefood merchants. The research methodology employed is quantitative, involving a sample size of 120 respondents. Data analysis was conducted using SPSS software. The findings indicate that discount vouchers (X1) significantly affect the net profit of Shopeefood merchants, whereas online customer reviews (X2) and promotional costs (X3) have an impact but are not statistically significant regarding the net profit of Shopeefood merchants (Y). However, simultaneously, all three independent variables do influence the dependent variable.

Eunike Marvella1, J.E. Sutanto2

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024-06-26

PERI IRAWAN

PDF

ENGLISH

TEXT