THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS
Dublin Core
Title
THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS
Subject
Discount Vouchers, Online Customer Reviews, Promotional Costs, Net Profit
Description
The aim of this study is to assess how discount vouchers, online customer reviews, and promotional expenses affect the net profit of Shopeefood merchants. The research methodology employed is quantitative, involving a sample size of 120 respondents. Data analysis was conducted using SPSS software. The findings indicate that discount vouchers (X1) significantly affect the net profit of Shopeefood merchants, whereas online customer reviews (X2) and promotional costs (X3) have an impact but are not statistically significant regarding the net profit of Shopeefood merchants (Y). However, simultaneously, all three independent variables do influence the dependent variable.
Creator
Eunike Marvella1, J.E. Sutanto2
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024-06-26
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Eunike Marvella1, J.E. Sutanto2, “THE INFLUENCE OF DISCOUNT VOUCHERS, ONLINE CUSTOMER REVIEWS, AND PROMOTIONAL COSTS ON THE NET PROFIT OF SHOPEEFOOD MERCHANTS,” Repository Horizon University Indonesia, accessed March 14, 2025, https://repository.horizon.ac.id/items/show/7008.