THE IMPACT OF LITERACY ON FINANCIAL SATISFACTION: A STUDY OF MILLENNIAL SHOPEEPAY USERS IN SURAKARTA, INDONESIA

THE IMPACT OF LITERACY ON FINANCIAL SATISFACTION: A STUDY OF MILLENNIAL SHOPEEPAY USERS IN SURAKARTA, INDONESIA

Financial satisfaction, financial literacy, financial attitudes, financial behavior, millennial generation, ShopeePay fintech

This research aims to investigate the influence of financial literacy on financial satisfaction among millennial users of ShopeePay fintech in Surakarta. Data collection involved distributing questionnaires to a sample of 100 respondents selected from the millennial population using ShopeePay in Surakarta. The data were analyzed using Multiple Linear Regression Analysis with SPSS version 23.0 software. The findings indicate that financial literacy significantly influences financial satisfaction among millennial ShopeePay users. Moreover, financial satisfaction has a significant impact on their behaviors and attitudes towards using ShopeePay fintech services. These results underscore the importance of promoting financial literacy to enhance financial satisfaction and foster positive engagement with fintech platforms such as ShopeePay among millennials.

Amelia Febriyanti1, Darmanto2, Hadi Samanto3

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024-06-26

PERI IRAWAN

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