SUSTAINABLE MARKETING IN THE DIGITAL AGE:
A SYSTEMATIC REVIEW OF THE LATEST STRATEGIES AND TACTICS
Dublin Core
Title
SUSTAINABLE MARKETING IN THE DIGITAL AGE:
A SYSTEMATIC REVIEW OF THE LATEST STRATEGIES AND TACTICS
A SYSTEMATIC REVIEW OF THE LATEST STRATEGIES AND TACTICS
Subject
Sustainable Marketing, Digital Age, Big Data Analysis
Description
This literature review describes the latest developments in the field of Sustainable
Marketing in the Digital Age, focusing on a systematic review of the latest
strategies and tactics used by companies in meeting the demands of consumers who
are increasingly aware of environmental and social issues. In an ever-evolving
digital age, sustainable marketing has become essential in achieving sustainable
business goals, while still considering the positive impact on society and the
environment. This study analyzes the use of digital technology in sustainable
marketing, with an emphasis on the use of social media and digital platforms to
educate and interact with consumers about sustainability issues. The integration of
sustainable values in marketing strategy is also in the spotlight, illustrating how
companies apply sustainable principles throughout the life cycle of products and
business processes. In addition, this study discusses the importance of big data
analysis in sustainable marketing decision making, as well as the role of consumer
engagement through interactive content and participation in sustainable initiatives.
The results of this literature review provide important insights for marketing
practitioners, business managers, and researchers in understanding the latest
trends and leveraging them to create effective sustainable marketing practices in the
ever-evolving digital age.
Marketing in the Digital Age, focusing on a systematic review of the latest
strategies and tactics used by companies in meeting the demands of consumers who
are increasingly aware of environmental and social issues. In an ever-evolving
digital age, sustainable marketing has become essential in achieving sustainable
business goals, while still considering the positive impact on society and the
environment. This study analyzes the use of digital technology in sustainable
marketing, with an emphasis on the use of social media and digital platforms to
educate and interact with consumers about sustainability issues. The integration of
sustainable values in marketing strategy is also in the spotlight, illustrating how
companies apply sustainable principles throughout the life cycle of products and
business processes. In addition, this study discusses the importance of big data
analysis in sustainable marketing decision making, as well as the role of consumer
engagement through interactive content and participation in sustainable initiatives.
The results of this literature review provide important insights for marketing
practitioners, business managers, and researchers in understanding the latest
trends and leveraging them to create effective sustainable marketing practices in the
ever-evolving digital age.
Creator
Erni Widiastuti,1 Sukesi,2 Sarsiti3
Source
https://j urnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Erni Widiastuti,1 Sukesi,2 Sarsiti3, “SUSTAINABLE MARKETING IN THE DIGITAL AGE:
A SYSTEMATIC REVIEW OF THE LATEST STRATEGIES AND TACTICS,” Repository Horizon University Indonesia, accessed March 15, 2025, https://repository.horizon.ac.id/items/show/7100.
A SYSTEMATIC REVIEW OF THE LATEST STRATEGIES AND TACTICS,” Repository Horizon University Indonesia, accessed March 15, 2025, https://repository.horizon.ac.id/items/show/7100.