ANALYSIS OF PARTNERSHIP DEVELOPMENT USING ARCHETYPE SYSTEM
MODELING IN AN EFFORT TO INCREASE THE LEVERAGE OF TOUGH
TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE
Dublin Core
Title
ANALYSIS OF PARTNERSHIP DEVELOPMENT USING ARCHETYPE SYSTEM
MODELING IN AN EFFORT TO INCREASE THE LEVERAGE OF TOUGH
TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE
MODELING IN AN EFFORT TO INCREASE THE LEVERAGE OF TOUGH
TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE
Subject
Partnership, Archetype System, UMKM
Description
This research aims to identify the internal environment as strengths and weaknesses
and the external environment as opportunities and threats and then formulate
alternative strategies that can be implemented regarding the next Tempe SME
partnership program. This study examines the leverage of each system archetype
model in UMKM partnerships and also uses an internal matrix (IFE) and an external
matrix (EFE). From the EFAS and IFAS data calculations above, it can be seen that
the company's current position is in quadrant I coordinates (1,946 ; 1,395) namely
the expansion (growth) quadrant, which is expected to be able to maintain and
sustain the strategy and be able to penetrate the market and develop products. Based
on the results of the model simulation process with the Casual Leverage Loop
System, it is hoped that there will be several relationship structures between elements
that influence each other in UMKM and partners, namely partners from large
companies that have industrial scope both in the tofu-tempeh trade chain area and
even the soybean import industry. Meanwhile, looking at the results of the
partnership structure which was built from three sides, namely as follows: Business
information perspective, business competency perspective and business access
perspective.
and the external environment as opportunities and threats and then formulate
alternative strategies that can be implemented regarding the next Tempe SME
partnership program. This study examines the leverage of each system archetype
model in UMKM partnerships and also uses an internal matrix (IFE) and an external
matrix (EFE). From the EFAS and IFAS data calculations above, it can be seen that
the company's current position is in quadrant I coordinates (1,946 ; 1,395) namely
the expansion (growth) quadrant, which is expected to be able to maintain and
sustain the strategy and be able to penetrate the market and develop products. Based
on the results of the model simulation process with the Casual Leverage Loop
System, it is hoped that there will be several relationship structures between elements
that influence each other in UMKM and partners, namely partners from large
companies that have industrial scope both in the tofu-tempeh trade chain area and
even the soybean import industry. Meanwhile, looking at the results of the
partnership structure which was built from three sides, namely as follows: Business
information perspective, business competency perspective and business access
perspective.
Creator
Dini Andriani Nasution1, Rahmat Daim Harahap2, Juliana Nasution3
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Dini Andriani Nasution1, Rahmat Daim Harahap2, Juliana Nasution3, “ANALYSIS OF PARTNERSHIP DEVELOPMENT USING ARCHETYPE SYSTEM
MODELING IN AN EFFORT TO INCREASE THE LEVERAGE OF TOUGH
TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE,” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/7173.
MODELING IN AN EFFORT TO INCREASE THE LEVERAGE OF TOUGH
TEMPE UMKM BUSINESSES IN HUTAGODANG VILLAGE,” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/7173.