THE INFLUENCE OF RELIGIUS, BANK PRODUCTS AND IMAGE ON CUSTOMERS'
DECISIONS TO SAVE AT BPRS AMANAH INSAN CITA
Dublin Core
Title
THE INFLUENCE OF RELIGIUS, BANK PRODUCTS AND IMAGE ON CUSTOMERS'
DECISIONS TO SAVE AT BPRS AMANAH INSAN CITA
DECISIONS TO SAVE AT BPRS AMANAH INSAN CITA
Subject
Religiosity, Products, Company Image, Customer Decisions
Description
This research aims to determine the influence of religiosity, products and bank
image on customer decisions at BPRS Amanah Insan Cita. This type of research is
quantitative research. The sampling technique in this research was a purposive
sampling technique using saturated samples where the total sampling was
determined by customers at BPRS Amanah Insan Cita, totaling 32 customers. The
reason for using the entire population as a sample is because it represents the
entire population because if the population is less than 100, then the entire
research sample is used, therefore the researcher took 32 samples taken from all
customers. The variables in this study are divided into independent variables (X)
and dependent variables (Y). Independent variables include religiosity (X1),
product (X2) and company image (X3), while the dependent variable is the
decision to save (Y). The research results show that there is a partial influence of
religiosity, products and bank image on customer decisions at BPRS Amanah
Insan Cita. This can be seen from the results of the t test on each variable where
the significant value is <0.05, thus the hypothesis states that the effect is positive
and significant.
image on customer decisions at BPRS Amanah Insan Cita. This type of research is
quantitative research. The sampling technique in this research was a purposive
sampling technique using saturated samples where the total sampling was
determined by customers at BPRS Amanah Insan Cita, totaling 32 customers. The
reason for using the entire population as a sample is because it represents the
entire population because if the population is less than 100, then the entire
research sample is used, therefore the researcher took 32 samples taken from all
customers. The variables in this study are divided into independent variables (X)
and dependent variables (Y). Independent variables include religiosity (X1),
product (X2) and company image (X3), while the dependent variable is the
decision to save (Y). The research results show that there is a partial influence of
religiosity, products and bank image on customer decisions at BPRS Amanah
Insan Cita. This can be seen from the results of the t test on each variable where
the significant value is <0.05, thus the hypothesis states that the effect is positive
and significant.
Creator
Putri Lestari1Uswah Hasanah2
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Putri Lestari1Uswah Hasanah2, “THE INFLUENCE OF RELIGIUS, BANK PRODUCTS AND IMAGE ON CUSTOMERS'
DECISIONS TO SAVE AT BPRS AMANAH INSAN CITA,” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/7187.
DECISIONS TO SAVE AT BPRS AMANAH INSAN CITA,” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/7187.