THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON
THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA
COFFEE SHOP CONSUMERS
Dublin Core
Title
THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON
THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA
COFFEE SHOP CONSUMERS
THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA
COFFEE SHOP CONSUMERS
Subject
Personality Traits, Self-Congruity, Customer Satisfaction and Loyalty
Description
This study aims to examine the influence of personality traits and self-congruence on
the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee
shops provide an interesting context for understanding how personality traits and
self-congruity can shape consumer experiences in the cafe environment. The
population of this study were coffee shop customers in the western Jakarta area. This
study used a sample of 120 respondents. The research method in this study was nonprobability
sampling using the purposive sampling sample collection technique.
Data collection was carried out by distributing questionnaires via Google Forms to
a sample of regular coffee shop customers in West Jakarta. The questionnaire
questions were designed to measure personality traits, perceived self-congruity with
the coffee shop brand, level of satisfaction, and level of customer loyalty. The data
were analyzed using SEM (structural equation modeling) through the SmartPLS4
software application. The results showed that personality traits, self-congruity, and
satisfaction each have a positive and significant influence. However, personality
traits and loyalty have a negative and insignificant effect. The results of this study
can provide deep insight into how psychological and social factors affect the level of
customer satisfaction and loyalty in West Jakarta coffee shops, and these findings
can be used by all coffee shops in providing strategic guidance, improving customer
experience, optimizing brand image, and building sustainable consumer loyalty in an
increasingly competitive coffee market.
the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee
shops provide an interesting context for understanding how personality traits and
self-congruity can shape consumer experiences in the cafe environment. The
population of this study were coffee shop customers in the western Jakarta area. This
study used a sample of 120 respondents. The research method in this study was nonprobability
sampling using the purposive sampling sample collection technique.
Data collection was carried out by distributing questionnaires via Google Forms to
a sample of regular coffee shop customers in West Jakarta. The questionnaire
questions were designed to measure personality traits, perceived self-congruity with
the coffee shop brand, level of satisfaction, and level of customer loyalty. The data
were analyzed using SEM (structural equation modeling) through the SmartPLS4
software application. The results showed that personality traits, self-congruity, and
satisfaction each have a positive and significant influence. However, personality
traits and loyalty have a negative and insignificant effect. The results of this study
can provide deep insight into how psychological and social factors affect the level of
customer satisfaction and loyalty in West Jakarta coffee shops, and these findings
can be used by all coffee shops in providing strategic guidance, improving customer
experience, optimizing brand image, and building sustainable consumer loyalty in an
increasingly competitive coffee market.
Creator
Calvin Jonathan, Rodhiah
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Citation
Calvin Jonathan, Rodhiah, “THE IMPACT OF PERSONALITY TRAITS AND PERSONAL SUITABILITY ON
THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA
COFFEE SHOP CONSUMERS,” Repository Horizon University Indonesia, accessed March 12, 2025, https://repository.horizon.ac.id/items/show/7213.
THE LEVEL OF SATISFACTION AND LOYALTY OF WEST JAKARTA
COFFEE SHOP CONSUMERS,” Repository Horizon University Indonesia, accessed March 12, 2025, https://repository.horizon.ac.id/items/show/7213.