CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI
Dublin Core
Title
CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI
Subject
Innovation, Trust, Customer Loyalty
Description
As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts,
and local wisdom of ancient Balinese tourism and ecotourism on which tourism
village products depends. However, the low level of innovation in products and
services that exist today indicates weak trust and declining loyalty. Loyalty is an
issues of problems faced by business industry players and has become a
conversation among national and international business actors. Researchers will
explore how strong the influence of innovation in increasing loyalty through
current customers trust as a reference in the future. The study used an SEM test
tool model with stages of descriptive analysis, inferential analysis and evaluation of
goodness of fit PLS model. This research shows that customers trust is capable to
completely mediate innovation on loyalty. The direct results of innovation is that it
does not have any significance effect on loyalty and on the contrary innovation is
capable to build trust and significant trust builds loyalty. The implication of this
research in the context of Eco Hill and Resto tourism business, customer trust holds
a strong roles to stimulate the creation of sustainable customers loyalty if built
from innovation. Although innovation is built innovatively without gaining strong
trust from customers, it has not been capable to stimulate loyalty.
and local wisdom of ancient Balinese tourism and ecotourism on which tourism
village products depends. However, the low level of innovation in products and
services that exist today indicates weak trust and declining loyalty. Loyalty is an
issues of problems faced by business industry players and has become a
conversation among national and international business actors. Researchers will
explore how strong the influence of innovation in increasing loyalty through
current customers trust as a reference in the future. The study used an SEM test
tool model with stages of descriptive analysis, inferential analysis and evaluation of
goodness of fit PLS model. This research shows that customers trust is capable to
completely mediate innovation on loyalty. The direct results of innovation is that it
does not have any significance effect on loyalty and on the contrary innovation is
capable to build trust and significant trust builds loyalty. The implication of this
research in the context of Eco Hill and Resto tourism business, customer trust holds
a strong roles to stimulate the creation of sustainable customers loyalty if built
from innovation. Although innovation is built innovatively without gaining strong
trust from customers, it has not been capable to stimulate loyalty.
Creator
I Wayan Meryawan1, Tjokorda Gde Agung Wijaya Kesuma Suryawan2,
I Dewa Agung Ayu Eka Idayanti3, I Made Adi Suwandana4
I Dewa Agung Ayu Eka Idayanti3, I Made Adi Suwandana4
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Citation
I Wayan Meryawan1, Tjokorda Gde Agung Wijaya Kesuma Suryawan2,
I Dewa Agung Ayu Eka Idayanti3, I Made Adi Suwandana4, “CONSTRUCTION OF AN INNOVATION MODEL FOR LOYALTY THROUGH
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI,” Repository Horizon University Indonesia, accessed March 12, 2025, https://repository.horizon.ac.id/items/show/7215.
CUSTOMER TRUST: ECO HILL RETREAT AND RESTO STUDY IN BALI,” Repository Horizon University Indonesia, accessed March 12, 2025, https://repository.horizon.ac.id/items/show/7215.