ANALYSIS OF COMPANY STRATEGY USING THE BOSTON CONSULTING
GROUP (BCG) MATRIX AT CV. TJAHAJA BARU.
Dublin Core
Title
ANALYSIS OF COMPANY STRATEGY USING THE BOSTON CONSULTING
GROUP (BCG) MATRIX AT CV. TJAHAJA BARU.
GROUP (BCG) MATRIX AT CV. TJAHAJA BARU.
Subject
BCG Matrix, Management Strategy, Marketing
Description
The success of a company in achieving its business goals is closely related to its
marketing capabilities as a vital department that interacts directly with consumers.
Before formulating an effective strategy, a thorough analysis of the company is
essential. A widely used company analysis approach is the BCG Growth/Share
Matrix, pioneered by the Boston Consulting Group (BCG), a private management
consulting firm headquartered in Boston, known for its expertise in market share
development. This study examines the strategic positioning of CV. Tjahaja Baru
Simpang Empat using the BCG Growth/Share Matrix. The company, a Yamaha
motorcycle distributor, demonstrated a 10.7% sales market growth from 2021 to
2022. The relative market share of Yamaha increased from 0.17 to 0.32 within the
same period. Despite this growth, the company's market share remains below one,
suggesting room for improvement. CV. Tjahaja Baru Simpang Empat falls within the
"Question Mark" quadrant, denoting high growth potential with low market share. A
"Build" strategy is recommended, capitalizing on the growth opportunity to increase
market share. This research underscores the significance of strategic planning,
utilizing the BCG matrix to guide marketing strategies and enhance business
success.
marketing capabilities as a vital department that interacts directly with consumers.
Before formulating an effective strategy, a thorough analysis of the company is
essential. A widely used company analysis approach is the BCG Growth/Share
Matrix, pioneered by the Boston Consulting Group (BCG), a private management
consulting firm headquartered in Boston, known for its expertise in market share
development. This study examines the strategic positioning of CV. Tjahaja Baru
Simpang Empat using the BCG Growth/Share Matrix. The company, a Yamaha
motorcycle distributor, demonstrated a 10.7% sales market growth from 2021 to
2022. The relative market share of Yamaha increased from 0.17 to 0.32 within the
same period. Despite this growth, the company's market share remains below one,
suggesting room for improvement. CV. Tjahaja Baru Simpang Empat falls within the
"Question Mark" quadrant, denoting high growth potential with low market share. A
"Build" strategy is recommended, capitalizing on the growth opportunity to increase
market share. This research underscores the significance of strategic planning,
utilizing the BCG matrix to guide marketing strategies and enhance business
success.
Creator
Mai Yuliza1*), Eko Putra2), Elondri3), Andi Pangestu
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2023
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Citation
Mai Yuliza1*), Eko Putra2), Elondri3), Andi Pangestu, “ANALYSIS OF COMPANY STRATEGY USING THE BOSTON CONSULTING
GROUP (BCG) MATRIX AT CV. TJAHAJA BARU.,” Repository Horizon University Indonesia, accessed April 21, 2025, https://repository.horizon.ac.id/items/show/7468.
GROUP (BCG) MATRIX AT CV. TJAHAJA BARU.,” Repository Horizon University Indonesia, accessed April 21, 2025, https://repository.horizon.ac.id/items/show/7468.