FACTORS INFLUENCING CORPORATE SUSTAINABILITY: EMPIRICAL EVIDENCE FROM E-COMMERCE IN CHINA

FACTORS INFLUENCING CORPORATE SUSTAINABILITY: EMPIRICAL EVIDENCE FROM E-COMMERCE IN CHINA

Corporate sustainability; Competitive strategy; brand image; corporate culture

This article examines the relationship between the corporate sustainability of Jingdong Company Limited and four independent variables: technology, brand image, corporate culture, and logistics. A conceptual framework was developed to understand the impact of these variables on sustainable development, with competitive strategy as the independent variable. The study used a questionnaire to collect data from 400 participants and analyzed the data using descriptive statistics, reliability, and validity tests, factor analysis, and multiple regression models. Try to find the potential connection, analyze it, explore it, and give corresponding suggestions. This study contributes to the limited research on the relationship between sustainability and these specific independent variables in the JD e-commerce platform. It provides practical insights for businesses seeking to improve their sustainable development practices.

Zheng Fa Li-Vettel1, Tanawat Teepapal2

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2023

peri irawan

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english

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