THE INFLUENCE OF PRODUCT VARIETY AND CUSTOMER EXPERIENCE
ON CUSTOMER SATISFACTION
Dublin Core
Title
THE INFLUENCE OF PRODUCT VARIETY AND CUSTOMER EXPERIENCE
ON CUSTOMER SATISFACTION
ON CUSTOMER SATISFACTION
Subject
Product Variety, Customer Experience, Customer Satisfaction
Description
The abundance of traders who sell various kinds of light snacks at very affordable
prices, makes competition in the world of trade more intense thus sales increase
more rapidly. For this reason, basreng ("Kedai77") products are produced as light
snacks for the millennial generation that are able to compete with other light snack
products that can attract customers' desire to buy and increase the number of
purchases. This research was tested using quantitative methods by distributing
questionnaires as a way for data to be collected. Then the data that has been
collected can be analyzed with the help of SPSS Version 21 tools. The 100
respondents involved in the research included 61 women and 39 men. The age range
is 12-65 years. The results of the study concluded that the variables of product
variety and customer experience simultaneously affect Kedai77 customer
satisfaction. From the partial determination coefficient, it is stated that the customer
experience variable is more dominant than the product variation variable that affects
customer satisfaction in purchasing basreng.
prices, makes competition in the world of trade more intense thus sales increase
more rapidly. For this reason, basreng ("Kedai77") products are produced as light
snacks for the millennial generation that are able to compete with other light snack
products that can attract customers' desire to buy and increase the number of
purchases. This research was tested using quantitative methods by distributing
questionnaires as a way for data to be collected. Then the data that has been
collected can be analyzed with the help of SPSS Version 21 tools. The 100
respondents involved in the research included 61 women and 39 men. The age range
is 12-65 years. The results of the study concluded that the variables of product
variety and customer experience simultaneously affect Kedai77 customer
satisfaction. From the partial determination coefficient, it is stated that the customer
experience variable is more dominant than the product variation variable that affects
customer satisfaction in purchasing basreng.
Creator
Sri Lestari1), Leonard Adrie Manafe
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2023
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Citation
Sri Lestari1), Leonard Adrie Manafe, “THE INFLUENCE OF PRODUCT VARIETY AND CUSTOMER EXPERIENCE
ON CUSTOMER SATISFACTION,” Repository Horizon University Indonesia, accessed March 10, 2025, https://repository.horizon.ac.id/items/show/7517.
ON CUSTOMER SATISFACTION,” Repository Horizon University Indonesia, accessed March 10, 2025, https://repository.horizon.ac.id/items/show/7517.