THE IMPACT OF SERVICE QUALITY, PROMOTION, AND PRICE PERCEPTIONS
ON USER SATISFACTION OF SOLO-YOGYAKARTA ELECTRIC RAIL TRAIN
Dublin Core
Title
THE IMPACT OF SERVICE QUALITY, PROMOTION, AND PRICE PERCEPTIONS
ON USER SATISFACTION OF SOLO-YOGYAKARTA ELECTRIC RAIL TRAIN
ON USER SATISFACTION OF SOLO-YOGYAKARTA ELECTRIC RAIL TRAIN
Subject
customer satisfaction, service quality, promotion, and price perceptions
Description
This study intends to ascertain the impact of service quality, promotion, and price
perceptions on user satisfaction of the Solo-Yogyakarta Electric Rail Train. This
study employed a descriptive quantitative methodology. All passengers on the
Solo-Yogyakarta Electric Rail Train (KRL) made up the study's population.
Purposive sampling is used in the sampling process, yielding 100 responders as
samples. The methods for data analysis that are being employed are multiple
linear regression analysis, t test, and coefficient of determination. According to
the findings, user satisfaction with the Solo-Yogyakarta Electric Rail Train was
positively and significantly impacted by service quality, promotion, and price
perceptions. The results of the coefficient of determination test (R2) computation
yielded a value of 0.605. This demonstrates that of the variation in the dependent
variable (customer satisfaction), 60.5% can be accounted for by service quality,
promotion, and price perceptions, with the remaining 39.5% being influenced by
additional variables not taken into account by the research.
perceptions on user satisfaction of the Solo-Yogyakarta Electric Rail Train. This
study employed a descriptive quantitative methodology. All passengers on the
Solo-Yogyakarta Electric Rail Train (KRL) made up the study's population.
Purposive sampling is used in the sampling process, yielding 100 responders as
samples. The methods for data analysis that are being employed are multiple
linear regression analysis, t test, and coefficient of determination. According to
the findings, user satisfaction with the Solo-Yogyakarta Electric Rail Train was
positively and significantly impacted by service quality, promotion, and price
perceptions. The results of the coefficient of determination test (R2) computation
yielded a value of 0.605. This demonstrates that of the variation in the dependent
variable (customer satisfaction), 60.5% can be accounted for by service quality,
promotion, and price perceptions, with the remaining 39.5% being influenced by
additional variables not taken into account by the research.
Creator
Intan Ayu Prawesti1) Bambang Mursito2 Fithri Setya Marwati3)
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2023
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Citation
Intan Ayu Prawesti1) Bambang Mursito2 Fithri Setya Marwati3), “THE IMPACT OF SERVICE QUALITY, PROMOTION, AND PRICE PERCEPTIONS
ON USER SATISFACTION OF SOLO-YOGYAKARTA ELECTRIC RAIL TRAIN,” Repository Horizon University Indonesia, accessed April 20, 2025, https://repository.horizon.ac.id/items/show/7602.
ON USER SATISFACTION OF SOLO-YOGYAKARTA ELECTRIC RAIL TRAIN,” Repository Horizon University Indonesia, accessed April 20, 2025, https://repository.horizon.ac.id/items/show/7602.