INNOVATION IN ADVERTISING OF CAKRAWALA SPARKLING NATURE RESTAURANT AS ENTREPRENEURSHIP CREATIVITY

INNOVATION IN ADVERTISING OF CAKRAWALA SPARKLING NATURE RESTAURANT AS ENTREPRENEURSHIP CREATIVITY

Design, Customers, Instagrammable, Business Innovation

The purpose of this research is to analyze the positive impact of interior innovation as entrepreneurial creativity in attracting customers. This building is located in the highlands of Punclut, so customers can see the beautiful panorama of the city of Bandung. This research method produces statistics for 100 Google reviewers using simple random sampling in the form of a bar chart. This building is located in the highlands of Punclut, so customers can see the beautiful panorama of the city of Bandung. The design of this restaurant is so unique by adopting a modern architectural style with a skyline concept in every corner, like a rainbow with colorful glass walls that can reflect light and also a galaxy-like design where sunlight will penetrate the Atlantis building which produces the sensation of dining under the ocean. with aurora, sun, equator, savanna, rainbow alley, castle gate. The analysis yields a positive impact of interior innovation in attracting customers. The conclusions of this study can be used by entrepreneurs as a reference for innovation in the culinary and design business in order to create customer satisfaction.

Dewi Untari1, Lia Kurniawati2, Muhamammad Irsyad Raspati3

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2023

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