THE INFLUENCE OF DIGITAL LITERACY MEDIATION ON THE EFFECT OF ENTREPRENEURSHIP KNOWLEDGE ON TECHNOPRENUERSHIP

THE INFLUENCE OF DIGITAL LITERACY MEDIATION ON THE EFFECT OF ENTREPRENEURSHIP KNOWLEDGE ON TECHNOPRENUERSHIP

Digital Literacy, Entrepreneurship Knowledge, Technoprenuership

This research is motivated by the low level of student technoprenuership. This study aims to determine and analyze the Effect of Digital Literacy Mediation on the Effect of Entrepreneurship Knowledge on Technoprenuership. This research method is an explanatory survey with a quantitative approach. The population in this study were students at universities in Indonesia. The sample in this study were 100 students who were taken using random sampling. Data collection was carried out by distributing questionnaires to students via the Google form. The instruments used have been tested for validity and reliability. The collected data were then analyzed using descriptive statistics, inferential statistics, and regression analysis. The results of this study indicate that 1) Entrepreneurial knowledge has a positive and significant effect on technoprenuership and 2) Digital literacy mediates the effect of entrepreneurial knowledge on technoprenuership. This finding suggests that if students want to improve technopreneurship, then students must increase their entrepreneurial knowledge and be supported by digital literacy.

Gatot Wijayanto1, Ivonne Ayesha2*, Teguh Setiawan Wibowo3, Dewa Oka Suparwata4,
Amat Suroso5, Apit Fathurohman6

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2023

peri irawan

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