VALUE OPTIMIZATION STRATEGY FOR MSME CLUSTERS IN EAST JAVA
PROVINCE AFTER THE PANDEMIC

VALUE OPTIMIZATION STRATEGY FOR MSME CLUSTERS IN EAST JAVA
PROVINCE AFTER THE PANDEMIC

Clustering Supply Chain, Industry 4.0, MSMEs

This study aims to provide a model for developing MSME values in Indonesia
based on Geography Spatial Supply Chain 4.0. This model seeks to increase
effectiveness by optimizing production factors after the COVID-19 pandemic.
This study uses a qualitative method with an exploratory approach in compiling
the proposed model for MSME development in Indonesia, especially East Java.
The data were obtained from the results of a survey of 800 respondents in East
Java province, in-depth interviews with experts, and in-depth observations of
existing conditions in the field. This research produces a geographic spatial
supply chain model that connects farmers (N-1) to processing industries (N) and
end consumers (N+1) through a marketplace that is integrated with local
government systems. Marketplace does not only cover software procurement and
sales systems, but is broader in marketing, quality control and knowledge
transfer. This research contributes to the development of MSMEs in Indonesia,
especially in the province of East Java. The research results can be the basis for
stakeholder policy making in the development of MSMEs in Indonesia,
especially in East Java.

Vita Retyana

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2023

peri irawan

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