EFFECT OF SERVICE QUALITY AND SERVICESCAPE ON HOTEL
CUSTOMER SATISFACTION IN SOLO
Dublin Core
Title
EFFECT OF SERVICE QUALITY AND SERVICESCAPE ON HOTEL
CUSTOMER SATISFACTION IN SOLO
CUSTOMER SATISFACTION IN SOLO
Subject
servicescape, service quality, customer satisfication
Description
This research is an explanatory research type which aims to prove the hypothesis
regarding the relationship of servicescape and service quality to customer loyalty
through customer satisfaction. The research place is in the Hotel in Solo.
Respondents in this study are repeater guast in one month period. The sampling
technique uses non probability sampling, namely quota sampling. The number of
samples obtained was 100 respondents. The findings of this study, namely
servicescape, have no significant effect on customer satisfaction. Service quality has
a significant effect on customer satisfaction.
regarding the relationship of servicescape and service quality to customer loyalty
through customer satisfaction. The research place is in the Hotel in Solo.
Respondents in this study are repeater guast in one month period. The sampling
technique uses non probability sampling, namely quota sampling. The number of
samples obtained was 100 respondents. The findings of this study, namely
servicescape, have no significant effect on customer satisfaction. Service quality has
a significant effect on customer satisfaction.
Creator
M. Hasan Ma’ruf,1 Abdullah Zailani
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
M. Hasan Ma’ruf,1 Abdullah Zailani, “EFFECT OF SERVICE QUALITY AND SERVICESCAPE ON HOTEL
CUSTOMER SATISFACTION IN SOLO,” Repository Horizon University Indonesia, accessed April 18, 2025, https://repository.horizon.ac.id/items/show/7769.
CUSTOMER SATISFACTION IN SOLO,” Repository Horizon University Indonesia, accessed April 18, 2025, https://repository.horizon.ac.id/items/show/7769.