DETERMINANTS OF CAPITAL MARKET INVESTMENT INTEREST IN THE MILLENIAL GENERATION IN THE COVID-19 PANDEMIC

DETERMINANTS OF CAPITAL MARKET INVESTMENT INTEREST IN THE MILLENIAL GENERATION IN THE COVID-19 PANDEMIC

Motivation, Investment Interest, Millennial Generation

The increase in investment interest during the COVID-19 pandemic is influenced by various factors. This study aims to show the factors that can influence investment interest in the capital market in the millennial generation during the covid-19 pandemic. The data analysis technique used is multiple linear regression with SPSS application. The results showed: motivation, technological progress, investment returns, investment risk, and social media had a significant positive effect and financial literacy and minimum investment capital had a significant negative effect on investment interest. Application/Originality/Value: This study examines more independent variables than previous studies and this study finds that financial literacy actually has the opposite effect on investment interest during the COVID-19 pandemic. This is in line with the existing phenomenon that the high interest in investing in the millennial generation during the COVID-19 pandemic is not matched by a high level of financial literacy.

Biggita Berliana1 , Sri Dwi Ari Ambarwati,2 Aryono Yacobus3

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2022

peri irawan

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