THE EFFECT OF SOCIAL MEDIA INFLUENCERS ON THE INTEREST OF BUYING
AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA
Dublin Core
Title
THE EFFECT OF SOCIAL MEDIA INFLUENCERS ON THE INTEREST OF BUYING
AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA
AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA
Subject
Influencer marketing, Promotion, Brand, Buying Interest, Social media
Description
The study aimed to analyze influencer profile factors that influence the level of
trust in influencers, as well as the level of trust in influencers affecting audience
buying interests. Researchers use a quantitative approach with structured
questionnaire survey methods. The sampling technique in this study is non
probability sampling. The sample in this study was selected using purposive
sampling techniques with a sample count of 200 that used the Slovin formula to
determine the number of samples. Based on the results of the analysis, it can be
concluded that the influencer popularity variable affects trust in influencers,
influencer credibility affects trust in influencers, trust in influencers affects the
interest in buying audiences, while influencer popularity and influencer
credibility simultaneously affect trust in influencers.
trust in influencers, as well as the level of trust in influencers affecting audience
buying interests. Researchers use a quantitative approach with structured
questionnaire survey methods. The sampling technique in this study is non
probability sampling. The sample in this study was selected using purposive
sampling techniques with a sample count of 200 that used the Slovin formula to
determine the number of samples. Based on the results of the analysis, it can be
concluded that the influencer popularity variable affects trust in influencers,
influencer credibility affects trust in influencers, trust in influencers affects the
interest in buying audiences, while influencer popularity and influencer
credibility simultaneously affect trust in influencers.
Creator
Rendy Muljana1, Oscar Jayanegara2
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
Rendy Muljana1, Oscar Jayanegara2, “THE EFFECT OF SOCIAL MEDIA INFLUENCERS ON THE INTEREST OF BUYING
AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA,” Repository Horizon University Indonesia, accessed April 4, 2025, https://repository.horizon.ac.id/items/show/7913.
AUDIENCES ON FOOD AND BEVERAGE PRODUCTS IN JABODETABEK AREA,” Repository Horizon University Indonesia, accessed April 4, 2025, https://repository.horizon.ac.id/items/show/7913.