ONLINE PURCHASE DECISIONS: ANALYSIS E-SERVICE QUALITY AND
INFORMATION QUALITY IN TOKOPEDIA
Dublin Core
Title
ONLINE PURCHASE DECISIONS: ANALYSIS E-SERVICE QUALITY AND
INFORMATION QUALITY IN TOKOPEDIA
INFORMATION QUALITY IN TOKOPEDIA
Subject
E-Service Quality, Information Quality,Online Purchase Decision
Description
This study aims to determine the effect of E-service quality and information quality
on online consumer purchasing decisions at Tokopedia, Madiun Regency. The type
of research used is descriptive quantitative research. This study uses the Non
Probability Sampling technique using the Accidental Sampling approach. The
analysis technique uses statistical analysis, statistical test with linear regression
test, determination test and t test and f test. The results of this study indicate that the
E-service quality variable has a significant effect on online purchasing decisions at
Tokopedia, Madiun Regency. The information quality variable has a significant
effect on online purchasing decisions at Tokopedia, Madiun Regency. E-service
quality and information quality simultaneously have a significant effect on online
purchasing decisions at Tokopedia, Madiun Regency. The value of the R Square
when converted into percent is 58.7%. This percentage explains that the variables
of e-service quality and information quality are able to influence the variables of
consumer online purchasing decisions at Tokopedia, Madiun Regency by 58.7%
and the rest is influenced by other variables outside the study, which is 41.3%, so
there is still a chance variables outside the study that affect purchasing decisions.
on online consumer purchasing decisions at Tokopedia, Madiun Regency. The type
of research used is descriptive quantitative research. This study uses the Non
Probability Sampling technique using the Accidental Sampling approach. The
analysis technique uses statistical analysis, statistical test with linear regression
test, determination test and t test and f test. The results of this study indicate that the
E-service quality variable has a significant effect on online purchasing decisions at
Tokopedia, Madiun Regency. The information quality variable has a significant
effect on online purchasing decisions at Tokopedia, Madiun Regency. E-service
quality and information quality simultaneously have a significant effect on online
purchasing decisions at Tokopedia, Madiun Regency. The value of the R Square
when converted into percent is 58.7%. This percentage explains that the variables
of e-service quality and information quality are able to influence the variables of
consumer online purchasing decisions at Tokopedia, Madiun Regency by 58.7%
and the rest is influenced by other variables outside the study, which is 41.3%, so
there is still a chance variables outside the study that affect purchasing decisions.
Creator
La Ode Sugianto1), Titis Purwaningrum2), Siti Chamidah
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
La Ode Sugianto1), Titis Purwaningrum2), Siti Chamidah, “ONLINE PURCHASE DECISIONS: ANALYSIS E-SERVICE QUALITY AND
INFORMATION QUALITY IN TOKOPEDIA,” Repository Horizon University Indonesia, accessed April 22, 2025, https://repository.horizon.ac.id/items/show/7989.
INFORMATION QUALITY IN TOKOPEDIA,” Repository Horizon University Indonesia, accessed April 22, 2025, https://repository.horizon.ac.id/items/show/7989.