THE IMPACT OF ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL
ATTITUDE ON GREEN PRODUCT PURCHASE INTENTION
Dublin Core
Title
THE IMPACT OF ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL
ATTITUDE ON GREEN PRODUCT PURCHASE INTENTION
ATTITUDE ON GREEN PRODUCT PURCHASE INTENTION
Subject
Environmental Concern, environmental attitude, green product purchase
intention, Structural Equation Modeling
intention, Structural Equation Modeling
Description
Environmental pollution due to plastic bottle waste is still an important issue that has
not been resolved until now in various cities in Indonesia, including . Plastic bottle
waste is increasing in number along with the increasing use of plastic bottles for
packaging of beverage products. This waste problem is also faced by the City of
Bandar Lampung, which is the third largest waste producer in Sumatera. Efforts that
can be made to overcome these problems are to manage and reduce them. The
purpose of this study to examine and analyze the effect of environmental concern,
and environmental attitude on green product purchase intention. This research
method uses a quantitative approach. The population of this study were
users/consumers of Tupperware drinking bottles in Bandar Lampung. The samples of
this study were men and women, at least 17 years old, had used Tupperware drinking
bottles for at least 1 year. The sampling technique used was the purposive sampling
technique. Data collection techniques using a questionnaire. The data analysis
technique with Structural Equation Modeling (SEM) AMOS.. The results show that
environmental concern does not affect the purchase intention of green products, but
environmental attitudes had affect to green product purchase intention.
not been resolved until now in various cities in Indonesia, including . Plastic bottle
waste is increasing in number along with the increasing use of plastic bottles for
packaging of beverage products. This waste problem is also faced by the City of
Bandar Lampung, which is the third largest waste producer in Sumatera. Efforts that
can be made to overcome these problems are to manage and reduce them. The
purpose of this study to examine and analyze the effect of environmental concern,
and environmental attitude on green product purchase intention. This research
method uses a quantitative approach. The population of this study were
users/consumers of Tupperware drinking bottles in Bandar Lampung. The samples of
this study were men and women, at least 17 years old, had used Tupperware drinking
bottles for at least 1 year. The sampling technique used was the purposive sampling
technique. Data collection techniques using a questionnaire. The data analysis
technique with Structural Equation Modeling (SEM) AMOS.. The results show that
environmental concern does not affect the purchase intention of green products, but
environmental attitudes had affect to green product purchase intention.
Creator
Ahmad Mustofa,1) Rinnanik
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Ahmad Mustofa,1) Rinnanik, “THE IMPACT OF ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL
ATTITUDE ON GREEN PRODUCT PURCHASE INTENTION,” Repository Horizon University Indonesia, accessed April 21, 2025, https://repository.horizon.ac.id/items/show/7996.
ATTITUDE ON GREEN PRODUCT PURCHASE INTENTION,” Repository Horizon University Indonesia, accessed April 21, 2025, https://repository.horizon.ac.id/items/show/7996.