THE EFFECT OF PRICE, SERVICE, PROMOTION, AND LOCATION ON THE
INTEREST OF GROOMING CAT IN PET SHOP PANGKALPINANG
Dublin Core
Title
THE EFFECT OF PRICE, SERVICE, PROMOTION, AND LOCATION ON THE
INTEREST OF GROOMING CAT IN PET SHOP PANGKALPINANG
INTEREST OF GROOMING CAT IN PET SHOP PANGKALPINANG
Subject
Price, Service, Promotion, Location, Cats Grooming, Pet Shop
Description
This study aims to analyze the effect of price, service, promotion, and location on
interest in cat grooming in theNagasatwaPet Shop Pangkal Pinang. The population in
this study were consumers who had groomed at the Nagasatwa Pet Shop in
Pangkalpinang. The sample was determined using a qualitative method through a
descriptive approach as many as 352 respondents. Researchers used interviews, direct
observation, and supporting documents needed to collect data during the study. The
data analysis technique used is multiple linear regression analysis model, coefficient of
determination test (R2), F test (simultaneous), and t test (partial). Based on this study, it
was found that the variables of price, service, promotion, and location had a significant
effect on the interest in grooming cats in the Nagasatwa Pet Shop Pangkalpinang. It
can be seen from the results of the F test calculation that F count (11.928) > from F
table (5.32) while the significance.
interest in cat grooming in theNagasatwaPet Shop Pangkal Pinang. The population in
this study were consumers who had groomed at the Nagasatwa Pet Shop in
Pangkalpinang. The sample was determined using a qualitative method through a
descriptive approach as many as 352 respondents. Researchers used interviews, direct
observation, and supporting documents needed to collect data during the study. The
data analysis technique used is multiple linear regression analysis model, coefficient of
determination test (R2), F test (simultaneous), and t test (partial). Based on this study, it
was found that the variables of price, service, promotion, and location had a significant
effect on the interest in grooming cats in the Nagasatwa Pet Shop Pangkalpinang. It
can be seen from the results of the F test calculation that F count (11.928) > from F
table (5.32) while the significance.
Creator
Juhari, Yulia Fitriani
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Juhari, Yulia Fitriani, “THE EFFECT OF PRICE, SERVICE, PROMOTION, AND LOCATION ON THE
INTEREST OF GROOMING CAT IN PET SHOP PANGKALPINANG,” Repository Horizon University Indonesia, accessed April 19, 2025, https://repository.horizon.ac.id/items/show/8005.
INTEREST OF GROOMING CAT IN PET SHOP PANGKALPINANG,” Repository Horizon University Indonesia, accessed April 19, 2025, https://repository.horizon.ac.id/items/show/8005.