Lazatto Website UI/UX Optimization: Improve Usability Through
User Centered Design
Dublin Core
Title
Lazatto Website UI/UX Optimization: Improve Usability Through
User Centered Design
User Centered Design
Subject
— Lazatto, UI/UX, User Centered Design
Description
Improving the UI/UX quality of Lazatto's website is important given the role of digital interfaces in attracting and retaining
customers in the modern era. Lazatto, as a fast food brand, faces challenges in interface design, such as unintuitive navigation and lack of
satisfying user experience, which could potentially reduce its competitiveness. Therefore, the User Centered Design (UCD) method was
chosen to address these issues due to its focus on putting the user's needs and experience as the top priority. The method involves several
stages, namely user needs analysis, wireframe and prototype-based solution design, and iterative evaluation through live user testing. The
implementation resulted in a new design with five main features. Based on usability testing involving six different scenarios, the highest
Usability Score was obtained in scenario 1 with a score of 4.27, signifying user success and a clear interface, while scenario 2 recorded the
lowest score (3.89) due to challenges with visual clarity. The average scenario completion time was consistent at 3.85 with a high average
visual clarity across all scenarios, indicating that the interface was generally perceived as clear by users. These optimization results confirm
the importance of UCD implementation in improving user experience while also providing
customers in the modern era. Lazatto, as a fast food brand, faces challenges in interface design, such as unintuitive navigation and lack of
satisfying user experience, which could potentially reduce its competitiveness. Therefore, the User Centered Design (UCD) method was
chosen to address these issues due to its focus on putting the user's needs and experience as the top priority. The method involves several
stages, namely user needs analysis, wireframe and prototype-based solution design, and iterative evaluation through live user testing. The
implementation resulted in a new design with five main features. Based on usability testing involving six different scenarios, the highest
Usability Score was obtained in scenario 1 with a score of 4.27, signifying user success and a clear interface, while scenario 2 recorded the
lowest score (3.89) due to challenges with visual clarity. The average scenario completion time was consistent at 3.85 with a high average
visual clarity across all scenarios, indicating that the interface was generally perceived as clear by users. These optimization results confirm
the importance of UCD implementation in improving user experience while also providing
Creator
Delely Rahmawati Hidayah
Source
https://jurnal.unsil.ac.id/index.php/jaisi/article/view/13377/3892
Publisher
Department of Informatic, Siliwangi University, Tasikmalaya, Indonesia
Date
November 2024
Contributor
Fajar bagus W
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Delely Rahmawati Hidayah, “Lazatto Website UI/UX Optimization: Improve Usability Through
User Centered Design,” Repository Horizon University Indonesia, accessed April 4, 2025, https://repository.horizon.ac.id/items/show/8371.
User Centered Design,” Repository Horizon University Indonesia, accessed April 4, 2025, https://repository.horizon.ac.id/items/show/8371.