“Come on f––er, just load!” Powerlessness, waiting, and
life without broadband

“Come on f––er, just load!” Powerlessness, waiting, and
life without broadband

rural broadband, digital inequalities, waiting, time, power

Waiting is a way of experiencing the effects of power. This article finds those waiting for fixed broadband connection are powerless to end
the waiting and increasingly frustrated with the powerful—the governmental officials, policy makers, and broadband providers—who control
their waiting. This article, built on 19 interviews with residents of a rural county in the United States, details the lived experiences of those

waiting for a fixed broadband connection and shines a critical light on the unequal power dynamics of digital inequality and waiting. The find-
ings demonstrate residents suffer from “chronic waiting” for a connection. They also wait while using the internet, via inferior mobile connec-
tions, laboring through issues such as buffering. Finally, the findings illustrate the only way to avoid “technology-induced waiting” is to wait in

alternative ways, including turning into a “second-shift” family to enjoy internet service in the middle of the night.

Nick Mathewsand , Christopher Ali2

https://doi.org/10.1093/jcmc/zmac020

16 September 2022

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