Pre-framing an emerging technology before it is deployed
at work: the case of artificial intelligence and radiology

Pre-framing an emerging technology before it is deployed
at work: the case of artificial intelligence and radiology

artificial intelligence, frame, framing, future of work, technological promises

Various occupations are increasingly confronted with promises that new technologies will transform their work long before these technologies

are deployed in their workplace. Although we know how new technologies are framed when they are introduced to work, we have limited under-
standing of how practitioners frame an emerging technology before it is deployed. Building on frame literature and examining the case of artificial

intelligence (AI) in diagnostic radiology, I show how radiologists go beyond technological promises by engaging in constructing multiple frames
ex ante (pre-frames). These pre-frames are neither technology-centric nor work-centric, but rather are dialectic technology–work frames, through
which their accounts of both technology and work are simultaneously (re)constructed. They not only help radiologists settle around certain ways

of relating AI to their work, but also unsettle their accounts by unearthing unresolved debates, raising new questions, and impelling them to con-
sider divergent reaction strategies.

Mohammad Hosein Rezazade Mehrizi

https://doi.org/10.1093/jcmc/zmad029

22 May 2023

PERI IRAWAN

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