Pathways to Deeper News Engagement: Factors Influencing Click Behaviors on News Sites
Dublin Core
Title
Pathways to Deeper News Engagement: Factors Influencing Click Behaviors on News Sites
Subject
News Exposure, Online News, Clicks, Behavioral Data, Incidental Exposure, Affordances
Description
This study draws on models of motivated news exposure and literature on affordances to examine
how devices (i.e., PC or mobile) and paths to exposure (i.e., news homepages, search, or social
referrals) relate to people’s behavior on news sites. Using behavioral data from seven local broadcast news sites, we assess how the device used and referral site affect whether people click on links to more news. We experimentally test four components of the presentation of links on news sites: content, labels, location on page, and images. Findings show that accessing news via social media
and mobile devices reduces clicks relative to other paths and devices. Further, link presentation matters; for instance, links to Related content yielded more clicks than Popular content for those
coming from search or a news homepage on PCs. We advance a conditional explanation of motivated news exposure and identify practical insights for news organizations.
how devices (i.e., PC or mobile) and paths to exposure (i.e., news homepages, search, or social
referrals) relate to people’s behavior on news sites. Using behavioral data from seven local broadcast news sites, we assess how the device used and referral site affect whether people click on links to more news. We experimentally test four components of the presentation of links on news sites: content, labels, location on page, and images. Findings show that accessing news via social media
and mobile devices reduces clicks relative to other paths and devices. Further, link presentation matters; for instance, links to Related content yielded more clicks than Popular content for those
coming from search or a news homepage on PCs. We advance a conditional explanation of motivated news exposure and identify practical insights for news organizations.
Creator
Jessica R. Collier, Johanna Dunaway, & Natalie Jomini Stroud
Source
https://academic.oup.com/jcmc/article/26/5/265/6360038
Publisher
Oxford University Press
Date
16 June 2021
Contributor
Sri Wahyuni
Format
PDF
Language
English
Type
Text
Coverage
Journal of Computer-Mediated Communication 26 (2021)
Files
Collection
Citation
Jessica R. Collier, Johanna Dunaway, & Natalie Jomini Stroud, “Pathways to Deeper News Engagement: Factors Influencing Click Behaviors on News Sites,” Repository Horizon University Indonesia, accessed May 21, 2025, https://repository.horizon.ac.id/items/show/8714.