Inspiring or demoralizing? Deservingness perceptions help
determine why emerging adults experience positive or
negative effects from envy-inducing social media posts

Dublin Core

Title

Inspiring or demoralizing? Deservingness perceptions help
determine why emerging adults experience positive or
negative effects from envy-inducing social media posts

Subject

social comparison, social media, benign envy, malicious envy, Instagram, college success.

Description

This study extends pain-driven dual envy theory to explain why emerging adults who do not attend college might experience uplifting or hostile
reactions to the social media posts of their college-attending peers. Employing a 2 × 2 experiment (N 1⁄4 233; Mage 1⁄4 21.87), we examined how
deservingness perceptions (deserving versus undeserving) and social approval cues (high versus low) affect the type of envy emerging adults
experience from viewing college success posts on social media. Results indicated that the more participants perceived the college success of
their peers to be deserved, the more they experienced benign envy. Conversely, the more participants appraised the college success of their

peers to be undeserved, the more they experienced malicious envy. Results also indicated that posts with higher social approval indirectly trig-
gered more pain for participants. Overall, findings help clarify why social media users can experience both positive and negative effects from on-
line social comparisons.

Creator

Enoch Montes1,�, David C. DeAndrea

Source

https://doi.org/10.1093/jcmc/zmae006

Publisher

Oxford University Press on behalf of International Communication Association.

Date

May 16, 2024

Contributor

PERI IRAWAN

Format

PDF

Language

ENGLISH

Type

TEXT

Files

Collection

Citation

Enoch Montes1,�, David C. DeAndrea, “Inspiring or demoralizing? Deservingness perceptions help
determine why emerging adults experience positive or
negative effects from envy-inducing social media posts,” Repository Horizon University Indonesia, accessed May 22, 2025, https://repository.horizon.ac.id/items/show/8781.