Does ostracism/rejection impact self-disclosures?
Examining the appeal of perceived social affordances
after social threat

Does ostracism/rejection impact self-disclosures?
Examining the appeal of perceived social affordances
after social threat

perceived social affordances, self-disclosure, ostracism/rejection, relatedness, social media

Two studies examine how experiencing a social need threat (ostracism and rejection) impacts subsequent preferences for self-disclosure to var-
ious digital audiences. Findings consider how contextual/situational factors like need threats may impact the appeal of two established

perceived social affordances of media: personalization and privacy/visibility. Participants took part in a (bogus) social media activity to elicit feel-
ings of inclusion/ostracization/rejection and then were asked about sharing their media preferences with various potential audiences. Results

show that social need threats have no significant impact on privacy preferences but do affect preferences for sharing with some audiences and
not others. Notably, ostracized and rejected participants show different patterns of preferences, suggesting these forms of social need threat
may have distinct impacts on future self-disclosures. Implications for online relationship development and community building are considered in
the discussion.

Sara M. Grady 1,�, Allison Eden2

, Ron Tamborini2

https://doi.org/10.1093/jcmc/zmae012

Oxford University Press on behalf of International Communication Association.

July 2, 2024

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