Platform Digital and Content Innovation to Increase Youth Interest in the
Agricultural Sector

Platform Digital and Content Innovation to Increase Youth Interest in the
Agricultural Sector

Digital Platforms, Internet of Things, Youth, Agriculture

The use of digital technology is essential in increasing the younger generation's interest in the agricultural sector. Deficient
awareness of youth in the agricultural sector, even though the agricultural sector has great potential and has a crucial role in
handling anything. The methodology carried out in this study uses data collection, initial processing of data, analysis using
python, evaluation, and validation of results. Content with agricultural topics, the use of the Internet of things on agriculture
that contains the content of the role of the younger generation in the agricultural sector is then used as a dataset. Variables
analyzed in these contents include the year of content creation, how many subscribers, number of viewers, number of videos.
In-person interviews with the younger generation were also conducted in this study to explore information with variables in
knowledge levels, family environment factors, land availability, social practice, risk factors, and income. The results and
discussions of the analysis of content related to agriculture and the Internet of things showed the younger generation's interest
in farming with the help of digital platforms. Of the 30 respondents who were used as a sample, prestige social has the highest
value compared to other variables with 0,59. The results obtained from the analysis showed that the number of impressions on
content related to the younger generation in the agricultural sector reached 248,882,953 impressions and the number of
impressions related to Internet of Things content as many as 23. 969 impressions. The use of technology with the digital Youtube
platform is an excellent opportunity in giving birth to various kinds of innovations by utilizing digital technology to support
the sustainability of the agricultural sector in Indonesia

Mambang1
, Finki Dona Marleny2

Information Technology, Faculty of Science and Technology, Sari Mulia University, Banjarmasin

29-04-2022

Fajar bagus W

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Indonesia

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