Modelling Customers Lifetime Value For Non-Contractual Business
Dublin Core
Title
Modelling Customers Lifetime Value For Non-Contractual Business
Subject
CLV, CRM, Business, E-Commerce, Customer Transaction Prediction
Description
Because customer equity is becoming increasingly important in today's business environment, many companies are focusing on
customer loyalty and profitability as a way to grow market share. A company's successful Customer Relationship Management
(CRM) begins with identifying true value and customer loyalty, as customer value can provide basic information that can be used
to spread more targeted and personalized marketing. Customer lifetime value (CLV) is used in this document to segment
consumers in non-contracted companies. The findings of this research are very promising. CLV has successfully analyzed and
produced a fairly strong assumption about the value possessed by each customer whether they will make a return transaction or
not.
customer loyalty and profitability as a way to grow market share. A company's successful Customer Relationship Management
(CRM) begins with identifying true value and customer loyalty, as customer value can provide basic information that can be used
to spread more targeted and personalized marketing. Customer lifetime value (CLV) is used in this document to segment
consumers in non-contracted companies. The findings of this research are very promising. CLV has successfully analyzed and
produced a fairly strong assumption about the value possessed by each customer whether they will make a return transaction or
not.
Creator
Riyanto 1,* , Abdul Azis
Date
2021
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLIST
Type
TEXT
Files
Collection
Citation
Riyanto 1,* , Abdul Azis, “Modelling Customers Lifetime Value For Non-Contractual Business,” Repository Horizon University Indonesia, accessed June 28, 2025, https://repository.horizon.ac.id/items/show/9247.