Modelling Customers Lifetime Value For Non-Contractual Business

Dublin Core

Title

Modelling Customers Lifetime Value For Non-Contractual Business

Subject

CLV, CRM, Business, E-Commerce, Customer Transaction Prediction

Description

Because customer equity is becoming increasingly important in today's business environment, many companies are focusing on
customer loyalty and profitability as a way to grow market share. A company's successful Customer Relationship Management
(CRM) begins with identifying true value and customer loyalty, as customer value can provide basic information that can be used
to spread more targeted and personalized marketing. Customer lifetime value (CLV) is used in this document to segment
consumers in non-contracted companies. The findings of this research are very promising. CLV has successfully analyzed and
produced a fairly strong assumption about the value possessed by each customer whether they will make a return transaction or
not.

Creator

Riyanto 1,* , Abdul Azis

Date

2021

Contributor

PERI IRAWAN

Format

PDF

Language

ENGLIST

Type

TEXT

Files

Citation

Riyanto 1,* , Abdul Azis, “Modelling Customers Lifetime Value For Non-Contractual Business,” Repository Horizon University Indonesia, accessed June 8, 2025, https://repository.horizon.ac.id/items/show/9247.