Online Group Purchasing Environment, the Effects of Price Discounts and
Crowd Psychology on Purchasing Behavior
Dublin Core
Title
Online Group Purchasing Environment, the Effects of Price Discounts and
Crowd Psychology on Purchasing Behavior
Crowd Psychology on Purchasing Behavior
Subject
Impulse Buying; Marketing; Mobile Marketing; Convenience Sampling
Description
The approach used is a combination of quantitative research and an explanation survey. The population for this study is comprised of active
internet users who have completed marketplace transactions. The dataset was sampled in a non-probabilistic manner (convenience sampling)
and included data from 100 respondents. The results suggested that mobile marketing and promotions had no obvious influence on impulsive
purchases made by marketplace customers. Meanwhile, lifestyle has a good influence on the impulsive purchase behavior of marketplace
consumers by 35.1 percent. Mobile marketing, incentives, and lifestyle all have a combined influence on the marketplace of 20.9 percent on
impulse purchases. While the remaining 79.1 percent is impacted by elements that have not been investigated. This research was conducted
using earlier studies as a baseline against which to establish the hypothesis for each variable. The study's design was quantitative, with an
emphasis on explanatory research. Convenience sampling was used in this study. This study was successful in determining the effects and
interactions associated with impulse purchasing. Discounts, lifestyle, and mobile marketing are integrated and analyzed to see which aspects
have the biggest influence.
internet users who have completed marketplace transactions. The dataset was sampled in a non-probabilistic manner (convenience sampling)
and included data from 100 respondents. The results suggested that mobile marketing and promotions had no obvious influence on impulsive
purchases made by marketplace customers. Meanwhile, lifestyle has a good influence on the impulsive purchase behavior of marketplace
consumers by 35.1 percent. Mobile marketing, incentives, and lifestyle all have a combined influence on the marketplace of 20.9 percent on
impulse purchases. While the remaining 79.1 percent is impacted by elements that have not been investigated. This research was conducted
using earlier studies as a baseline against which to establish the hypothesis for each variable. The study's design was quantitative, with an
emphasis on explanatory research. Convenience sampling was used in this study. This study was successful in determining the effects and
interactions associated with impulse purchasing. Discounts, lifestyle, and mobile marketing are integrated and analyzed to see which aspects
have the biggest influence.
Creator
Muhammad Qomarul Huda 1,*, A’ang Subiyakto 2, Aedah Abd. Rahman
Date
2021
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
Muhammad Qomarul Huda 1,*, A’ang Subiyakto 2, Aedah Abd. Rahman, “Online Group Purchasing Environment, the Effects of Price Discounts and
Crowd Psychology on Purchasing Behavior,” Repository Horizon University Indonesia, accessed June 27, 2025, https://repository.horizon.ac.id/items/show/9279.
Crowd Psychology on Purchasing Behavior,” Repository Horizon University Indonesia, accessed June 27, 2025, https://repository.horizon.ac.id/items/show/9279.