UI/UX Analysis and Design Development of Less-ON Digital Startup
Prototype by Using Lean UX

UI/UX Analysis and Design Development of Less-ON Digital Startup
Prototype by Using Lean UX

UI/UX, Lean UX, SUS, Prototype, Less-ON;

The growth of startups in Indonesia continues to experience upward growth. Behind the growth that continues to
move up, there is a success rate statistic which is a contradiction behind its development. The startup statistics
show that about 90% of startups fail. As many as 75% of unicorn startups believe that a good UI/UX design can
increase startup valuations and additional investors' funds. User Interface (UI) and User Experience (UX) are
closely related because UX results from UI interactions. Less-On is a provider of private tutoring service providers
who serve as an intermediary bridge between teachers and students. This research will be carried out by
integrating the processes in the Lean UX method into every process that exists at the stages of software engineering
development. The results obtained from this study are a final prototype validated in terms of criticism and
suggestions through a questionnaire as a form of Less-On branding. Positive UX and better usability are
significant for further development of the prototype private tutor booking application, which plays a vital role in
acceptance, satisfaction and efficiency in using this Less-ON application. The UI has good usability for users, with
a SUS scoring earn 85.53, which is above average and acceptable.

1Rio Andika Malik,
2Marta Riri Frimadani

University of Perintis Indonesia

29-12-2022

Fajar bagus W

PDF

Indonesia

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