STRATEGIC PLANNING OF BUSINESS INTELLIGENCE
OPTIMIZATION OF DIGITAL MARKETING CONTENT AT
PT. SOKA CIPTA NIAGA USING
BUSINESS MODEL CANVAS
Dublin Core
Title
STRATEGIC PLANNING OF BUSINESS INTELLIGENCE
OPTIMIZATION OF DIGITAL MARKETING CONTENT AT
PT. SOKA CIPTA NIAGA USING
BUSINESS MODEL CANVAS
OPTIMIZATION OF DIGITAL MARKETING CONTENT AT
PT. SOKA CIPTA NIAGA USING
BUSINESS MODEL CANVAS
Subject
Digital Marketing; SWOT; PEST; Business Model Canvas
Description
Through implementation comprehensive methodology , research This analyzing digital marketing strategy of PT. Soka
Create Commerce in digital marketing strategies in the industry halal fashion . SWOT analysis identifies strength in live streaming and
education content , with focus on human resource and equipment limitations . PEST analysis shows How environment influenced by
halal regulations that prevent and encourage style life healthy . Instagram performance shows improvement range by 81% with
expansion significant geographic and segmentation audience aged 18-34 years . The Business Model Canvas presents a proposal for
product fashion class above which is halal certified and has integrated multi- channel distribution . In conclusion , PT. Soka Create
Commerce need continue transformation digital with focus on development human resources and technology capacity For optimize
market opportunities and facing competition industry. Method Business Model Canvas can make effective company in design and
implement knowledge business For increase performance achievement digital marketing content . With do SWOT analysis in
comprehensive , business can identify the right strategy For increase Power compete , reduce risk , and take advantage of source
available power . Strategies based on SWOT analysis can covers Power competition , diversification product , market expansion ,
optimization technology information , management risk , and adaptation business . SWOT analysis is very useful tool For help business
identify factors key influencing performance them , develop a comprehensive and thorough strategy For growth , and develop decision
more strategic effective [3]. PEST is analysis management strategic that identifies factor macro external influences business.
Create Commerce in digital marketing strategies in the industry halal fashion . SWOT analysis identifies strength in live streaming and
education content , with focus on human resource and equipment limitations . PEST analysis shows How environment influenced by
halal regulations that prevent and encourage style life healthy . Instagram performance shows improvement range by 81% with
expansion significant geographic and segmentation audience aged 18-34 years . The Business Model Canvas presents a proposal for
product fashion class above which is halal certified and has integrated multi- channel distribution . In conclusion , PT. Soka Create
Commerce need continue transformation digital with focus on development human resources and technology capacity For optimize
market opportunities and facing competition industry. Method Business Model Canvas can make effective company in design and
implement knowledge business For increase performance achievement digital marketing content . With do SWOT analysis in
comprehensive , business can identify the right strategy For increase Power compete , reduce risk , and take advantage of source
available power . Strategies based on SWOT analysis can covers Power competition , diversification product , market expansion ,
optimization technology information , management risk , and adaptation business . SWOT analysis is very useful tool For help business
identify factors key influencing performance them , develop a comprehensive and thorough strategy For growth , and develop decision
more strategic effective [3]. PEST is analysis management strategic that identifies factor macro external influences business.
Creator
Novianti Indah Putria
, Yogi Saputraa
, Alfinur Hamdania
, Yogi Saputraa
, Alfinur Hamdania
Source
https://jurnal.unsil.ac.id/index.php/jaisi/article/view/15546/4227
Publisher
https://jurnal.unsil.ac.id/index.php/jaisi/article/view/15546/4227
Date
mei 2025
Contributor
Fajar bagus W
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Novianti Indah Putria
, Yogi Saputraa
, Alfinur Hamdania
, “STRATEGIC PLANNING OF BUSINESS INTELLIGENCE
OPTIMIZATION OF DIGITAL MARKETING CONTENT AT
PT. SOKA CIPTA NIAGA USING
BUSINESS MODEL CANVAS,” Repository Horizon University Indonesia, accessed January 2, 2026, https://repository.horizon.ac.id/items/show/9710.
OPTIMIZATION OF DIGITAL MARKETING CONTENT AT
PT. SOKA CIPTA NIAGA USING
BUSINESS MODEL CANVAS,” Repository Horizon University Indonesia, accessed January 2, 2026, https://repository.horizon.ac.id/items/show/9710.