Determinants of Consumption Behavior Among the Millennial Generation
Dublin Core
Title
Determinants of Consumption Behavior Among the Millennial Generation
Subject
Consumption, Millennial Generation, Family Size, Education Level, Income
Description
This study examines the factors influencing consumption behavior among the millennial generation, emphasizing the effects of
family size, education level, and income on food, non-food, and total household expenditure. As digitalization and demographic
shifts continue to redefine modern lifestyles, understanding millennial consumption patterns offers valuable insights into changing
welfare dynamics and economic structures. Employing a quantitative associative approach, data were collected from 120 millennial
households through structured questionnaires and interviews, complemented by secondary data from the Central Statistics Agency
(BPS). Multiple linear regression analysis was used to evaluate both simultaneous and partial relationships among variables, while
descriptive statistics were applied to illustrate the respondents’ socioeconomic characteristics. The findings show that family size,
education, and income collectively have a significant influence on consumption across all categories. Partially, family size and
income significantly affect food-related spending, whereas education does not exhibit a notable impact in this segment. In contrast,
for non-food and total consumption, all three variables display a positive and significant relationship, suggesting that higher income
and education levels encourage more diversified expenditures. Moreover, non-food consumption (57.19%) surpasses food
consumption (42.81%), supporting Engel’s Law and indicating improved living standards alongside a shift toward lifestyle
diversification. Nonetheless, the proportion of non-food expenditure remains moderate, reflecting cautious financial behavior amid
lingering post-pandemic income constraints. These findings align with Keynesian and Life-Cycle consumption theories, illustrating
how income stability, education, and life-stage factors shape millennial consumption decisions. Overall, this study underscores the
evolving nature of millennial households toward technology-driven, experience-based, yet financially mindful consumption
patterns, providing implications for policymakers and businesses to enhance income resilience, digital literacy, and sustainable
consumption growth in the digital economy.
family size, education level, and income on food, non-food, and total household expenditure. As digitalization and demographic
shifts continue to redefine modern lifestyles, understanding millennial consumption patterns offers valuable insights into changing
welfare dynamics and economic structures. Employing a quantitative associative approach, data were collected from 120 millennial
households through structured questionnaires and interviews, complemented by secondary data from the Central Statistics Agency
(BPS). Multiple linear regression analysis was used to evaluate both simultaneous and partial relationships among variables, while
descriptive statistics were applied to illustrate the respondents’ socioeconomic characteristics. The findings show that family size,
education, and income collectively have a significant influence on consumption across all categories. Partially, family size and
income significantly affect food-related spending, whereas education does not exhibit a notable impact in this segment. In contrast,
for non-food and total consumption, all three variables display a positive and significant relationship, suggesting that higher income
and education levels encourage more diversified expenditures. Moreover, non-food consumption (57.19%) surpasses food
consumption (42.81%), supporting Engel’s Law and indicating improved living standards alongside a shift toward lifestyle
diversification. Nonetheless, the proportion of non-food expenditure remains moderate, reflecting cautious financial behavior amid
lingering post-pandemic income constraints. These findings align with Keynesian and Life-Cycle consumption theories, illustrating
how income stability, education, and life-stage factors shape millennial consumption decisions. Overall, this study underscores the
evolving nature of millennial households toward technology-driven, experience-based, yet financially mindful consumption
patterns, providing implications for policymakers and businesses to enhance income resilience, digital literacy, and sustainable
consumption growth in the digital economy.
Creator
Aina Aldi Saputra1
, Sarmini2,*, Chyntia Raras Ajeng Widiawati3
, Ika Romadoni Yunita4
, Sarmini2,*, Chyntia Raras Ajeng Widiawati3
, Ika Romadoni Yunita4
Source
https://ijiis.org/index.php/IJIIS/article/view/216/146
Publisher
Faculty of Computer Science, Universitas Amikom Purwokerto, Indonesia
Date
1 september 2024
Contributor
Fajar bagus W
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Aina Aldi Saputra1
, Sarmini2,*, Chyntia Raras Ajeng Widiawati3
, Ika Romadoni Yunita4, “Determinants of Consumption Behavior Among the Millennial Generation,” Repository Horizon University Indonesia, accessed January 2, 2026, https://repository.horizon.ac.id/items/show/9714.