A Quantitative Study on Social Media Usage Patterns and Their Effects
Among Internet Users
Dublin Core
Title
A Quantitative Study on Social Media Usage Patterns and Their Effects
Among Internet Users
Among Internet Users
Subject
nternet Usage Habits, Social Media, Impact, Quantitative Analysis, Survey.
Description
This research conducts a quantitative analysis of social media usage habits and their effects among internet users, utilizing a secondary dataset
of 999 respondents drawn from the Social Media Usage Survey available on Kaggle. Employing a descriptive–survey design, the study adopts a
quantitative approach to examine behavioral tendencies, demographic variations, and relationships among variables such as usage duration, user
motivation, privacy awareness, and intentions to reduce social media activity. Data analysis was performed using Python, incorporating
descriptive statistics, crosstab analysis, and visual analytics through the Pandas, Matplotlib, and Seaborn libraries. The findings reveal that social
media is deeply embedded in everyday routines, with users averaging 3.5 hours of screen time per day. Instagram, Facebook, and Twitter/X
emerge as the most frequently used platforms, serving purposes that include entertainment, information access, and business promotion. Videobased content dominates user preferences, reflecting the broader global media consumption trend. Additionally, 69% of respondents acknowledge
that social media influences their purchasing behavior, while 65% express moderate to high levels of privacy concern. Notably, about 68% of
users report an intention to reduce their screen time, indicating a growing awareness of the need for digital balance. Correlation analysis shows
that individuals with longer screen durations and heightened privacy concerns are more likely to intend reducing their usage, suggesting that
excessive engagement may drive self-regulatory behavior. These insights illustrate the dual nature of social media—as a medium for
empowerment and connectivity, yet simultaneously a potential source of psychological fatigue. Overall, this study contributes empirical evidence
supporting efforts to foster healthy and responsible digital engagement, enriching the broader discourse on digital well-being, online literacy, and
sustainable technology use in the modern digital landscape.
of 999 respondents drawn from the Social Media Usage Survey available on Kaggle. Employing a descriptive–survey design, the study adopts a
quantitative approach to examine behavioral tendencies, demographic variations, and relationships among variables such as usage duration, user
motivation, privacy awareness, and intentions to reduce social media activity. Data analysis was performed using Python, incorporating
descriptive statistics, crosstab analysis, and visual analytics through the Pandas, Matplotlib, and Seaborn libraries. The findings reveal that social
media is deeply embedded in everyday routines, with users averaging 3.5 hours of screen time per day. Instagram, Facebook, and Twitter/X
emerge as the most frequently used platforms, serving purposes that include entertainment, information access, and business promotion. Videobased content dominates user preferences, reflecting the broader global media consumption trend. Additionally, 69% of respondents acknowledge
that social media influences their purchasing behavior, while 65% express moderate to high levels of privacy concern. Notably, about 68% of
users report an intention to reduce their screen time, indicating a growing awareness of the need for digital balance. Correlation analysis shows
that individuals with longer screen durations and heightened privacy concerns are more likely to intend reducing their usage, suggesting that
excessive engagement may drive self-regulatory behavior. These insights illustrate the dual nature of social media—as a medium for
empowerment and connectivity, yet simultaneously a potential source of psychological fatigue. Overall, this study contributes empirical evidence
supporting efforts to foster healthy and responsible digital engagement, enriching the broader discourse on digital well-being, online literacy, and
sustainable technology use in the modern digital landscape.
Creator
Tegar Yudha Prasetya1
, Hery2
, Calandra Haryani3
, Hery2
, Calandra Haryani3
Source
https://ijiis.org/index.php/IJIIS/article/view/218/148
Publisher
University Of Amikom Purwokerto, Indonesia
Date
september 2024
Contributor
Fajar bagus W
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Tegar Yudha Prasetya1
, Hery2
, Calandra Haryani3, “A Quantitative Study on Social Media Usage Patterns and Their Effects
Among Internet Users,” Repository Horizon University Indonesia, accessed January 2, 2026, https://repository.horizon.ac.id/items/show/9716.
Among Internet Users,” Repository Horizon University Indonesia, accessed January 2, 2026, https://repository.horizon.ac.id/items/show/9716.