The Role of Media Literacy in Shaping Public Opinion and Political
Participation in the Digital Era
Dublin Core
Title
The Role of Media Literacy in Shaping Public Opinion and Political
Participation in the Digital Era
Participation in the Digital Era
Subject
Media Literacy, Public Opinion, Political Participation, Digital Society, Misinformation
Description
The rapid development of digital technology has transformed how people access, interpret, and respond to political information. This study
explores the role of media literacy in shaping public opinion and political participation in the digital era. Using a descriptive qualitative approach,
data were collected through in-depth interviews with ten respondents from diverse educational and social backgrounds. The findings reveal that
individuals with higher media literacy demonstrate stronger critical thinking, higher awareness of information credibility, and greater involvement
in political discourse and civic engagement. Conversely, those with lower media literacy are more susceptible to misinformation, hoaxes, and
emotional manipulation, which can distort political perceptions and reduce participation. The study highlights that media literacy not only
enhances citizens’ ability to filter and evaluate political content but also strengthens democratic quality by encouraging informed and responsible
participation. It recommends that media literacy education be integrated into both formal and informal learning environments to foster critical,
active, and digitally responsible citizens
explores the role of media literacy in shaping public opinion and political participation in the digital era. Using a descriptive qualitative approach,
data were collected through in-depth interviews with ten respondents from diverse educational and social backgrounds. The findings reveal that
individuals with higher media literacy demonstrate stronger critical thinking, higher awareness of information credibility, and greater involvement
in political discourse and civic engagement. Conversely, those with lower media literacy are more susceptible to misinformation, hoaxes, and
emotional manipulation, which can distort political perceptions and reduce participation. The study highlights that media literacy not only
enhances citizens’ ability to filter and evaluate political content but also strengthens democratic quality by encouraging informed and responsible
participation. It recommends that media literacy education be integrated into both formal and informal learning environments to foster critical,
active, and digitally responsible citizens
Creator
Ibrahiem M. M. El Emary1,*, Mohammed Ahmed Alhebbi2
Source
https://ijiis.org/index.php/IJIIS/article/view/271/167
Publisher
King Abdulaziz University, Kingdom of Saudi Arabia
Date
september 2025
Contributor
Fajar bagus W
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Ibrahiem M. M. El Emary1,*, Mohammed Ahmed Alhebbi2, “The Role of Media Literacy in Shaping Public Opinion and Political
Participation in the Digital Era,” Repository Horizon University Indonesia, accessed January 1, 2026, https://repository.horizon.ac.id/items/show/9735.
Participation in the Digital Era,” Repository Horizon University Indonesia, accessed January 1, 2026, https://repository.horizon.ac.id/items/show/9735.