PETDULI: RobustPet-Shop MarketplaceModelingusing Design Thinking Method

PETDULI: RobustPet-Shop MarketplaceModelingusing Design Thinking Method

Design Thinking, Marketplace, PetShop, SUS Testing

This study employs the Design Thinking methodologyto constructa prototypefor discovering pet shops. In this study,we gathered datathrough interviews to uncover key pain points; insights from these interviews informed the definitionphase. During ideation,low and high-fidelity wireframes and user flows were created to guide the development of a functional prototype. This study obtained a SUSscore of 81.17, indicating excellent overall satisfaction. The findings highlight that simplified product search, simplified service search, clear service categorization, and intuitive location-based search significantly enhance overall user experience. This paper concludedwith actionable design guidelines for practitioners aiming to improve discoverability and usability in pet shop e-commerceplatforms

Ziyad Muhammad Zain Soti1, Kurniawan D. Irianto2

https://ijicom.respati.ac.id/index.php/ijicom/article/view/161/114

international Journal of Informatics and Computation (IJICOM)

2025

Fajar bagus W

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English

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