Liking without borders? Authenticity and the evaluation of
Instagram photo genres

Liking without borders? Authenticity and the evaluation of
Instagram photo genres

authenticity, evaluation, globalization, Instagram, values

While authenticity has been identified as pivotal on social media, it has not been studied as part of a broader value ecology shaping content evaluation. Addressing this gap, we investigated users’ evaluations of prominent Instagram genres in relation to perceptions of authenticity. A survey
of 1,000 users from the United States, Germany, Italy, Japan, and South Korea revealed transnational similarities in value-related interpretations
of genres, alongside local variation. Participants described the most liked genres as expressing happiness, togetherness, and peacefulness, and authenticity was positively correlated with favorable evaluation of content across countries and genres. Ultimately, evaluation on Instagram is shaped
by the intersection of perceived authenticity and pleasure derived from peaceful solitude or close social bonds. We conclude by reflecting on the
utility of our multi-method approach and the importance of situating authenticity vis-�a-vis other values in social media research.

Tommaso Trillo�1,� , Blake Hallinan1 , Saki Mizoroki1,2 , Rebecca Scharlach1,3 ,
Pyung Hwa Park4
, Avishai Green5 , Naama Weiss Yaniv1
, Limor Shifman1

https://watermark02.silverchair.com/zmaf008.pdf?token=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAA1MwggNPBgkqhkiG9w0BBwagggNAMIIDPAIBADCCAzUGCSqGSIb3DQEHATAeBglghkgBZQMEAS4wEQQMkzoi3JnCxXANy_RJAgEQgIIDBpMjdXUxsmM1hyekV2WCsZQkSfqmAALoJNIo8GTG1MlOpG3FZ7G4MjG21ICSchSSTvTEWYSsH2pYBlXRGsEmb9bg3tYLhmuawtQ7mR12d_Ac7DYxLkAmt4pXEOu12EcMN2WPrHchdtcseY30hYC_ovJthzhb877R0busQANbxDl49jnU5vG_iqyNQPCeRXCSO_B5ipPFWy5ZH4iofZX8YVf7oCiP_1SpY-mhhsuAyS7YOB3gIEMPuLHMaAVL4kEoqM9CWLNdR4WifF3pAJ1DxLyRjjQePhPX3ktLManRaRf5Cdj0nKWiGSeJAirY__Ef1vJNF4TqGfKD6JJdX1FfWQ5fDmElPscO0XkgMjhk_hTfhvug8HV5H3NL340RuIrCsDfoGSGrvBwsn6cQWR0jly8RuVbQX6yJF22dt_qKZaTiRKPW065AyDdkWF6vqNs7SMYrgHYI34Pe3Mva9txEwL3Mx4gPeM74sKSKpmURQXbtuTMd6xrFxpI0Fl-lEfdLcQVJ6_yfsJSJDb7GpONHSeuJLWNAu1Z1YQ_SR97SWo2HkCZK_FYGQ3UkAQKicguvLeN0_39DP4qItem9He-7_Bnnt0iAIjegxo_p00UYJny2951Um7heMwtEF9g9HvumyEo5ryfIIvTMazhPGEWQkGeuZ79BhOjOwJDWrBmcieu-5L4D4n8zvjA0QYJ6mAIxqGMNU8MuYOxDUnT6ZJj0TTljFYAgy5Yn9LYcnA8dWDWNzBSlhTFJM6d443i9i2OIWzkMvAAOE98nwvUEdvQ_7egbacRRPmVpeDb5MJoVKMQOH-Pl2IezuM8OMssqPqkS-vK0e8-Z_09iRYtKY8nOf4gFOh4m_mV2tLuU_7djrmYWuEfn-dOqqfMv97HxsoSpyAwy3rcqM-XvvYVgXy2uK5aFeSvats0lnoW6UYAX7A3km7rkffl8O96IrvbVXaKQTns9OqIZDXtuDayoAb0jXRvEokOz2JX3LXo-kR0VRTluJ08lgBOKgqhywlmEEuY7rbY984y6-A

OXFORD ACADEMIC

11 APRIL 2025

FAJAR BAGUS W

PDF

ENGLISH

TEXT