Latent privacy management profiles on algorithmic social
media: cross-cultural insights into privacy protection
motivations and management behaviors
Dublin Core
Title
Latent privacy management profiles on algorithmic social
media: cross-cultural insights into privacy protection
motivations and management behaviors
media: cross-cultural insights into privacy protection
motivations and management behaviors
Description
Personalized marketing driven by AI-powered algorithms on social media has introduced significant privacy challenges, prompting users to
adopt various privacy management strategies. This study employs latent profile analysis (LPA) to identify distinct user profiles based on privacy
management patterns and explore the protection motivation factors that predict them. Using a cross-national survey in the United States and
Singapore (N ¼ 2,078), we identified four latent user profiles in both countries. “Privacy-benefit Maximizers” actively engaged in all privacy management strategies, including information withdrawal, disclosure management, and avoidance. The “Privacy Unnerved” group relied predominantly on avoidance strategies while showing low engagement in other privacy practices. “Balanced Guardians” adopted a moderate approach
across all strategies. The fourth group, unique to each country, exhibited distinct patterns in their reliance on privacy management strategies.
Among privacy motivation factors, privacy self-efficacy emerged as a key predictor of profile membership across different user groups in
both countries.
adopt various privacy management strategies. This study employs latent profile analysis (LPA) to identify distinct user profiles based on privacy
management patterns and explore the protection motivation factors that predict them. Using a cross-national survey in the United States and
Singapore (N ¼ 2,078), we identified four latent user profiles in both countries. “Privacy-benefit Maximizers” actively engaged in all privacy management strategies, including information withdrawal, disclosure management, and avoidance. The “Privacy Unnerved” group relied predominantly on avoidance strategies while showing low engagement in other privacy practices. “Balanced Guardians” adopted a moderate approach
across all strategies. The fourth group, unique to each country, exhibited distinct patterns in their reliance on privacy management strategies.
Among privacy motivation factors, privacy self-efficacy emerged as a key predictor of profile membership across different user groups in
both countries.
Creator
Hyunjin Kang1,� , Tingting Yang1 , Nazira Banu1 , Jeeyun Oh2
Source
https://watermark02.silverchair.com/zmaf021.pdf?token=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAA1MwggNPBgkqhkiG9w0BBwagggNAMIIDPAIBADCCAzUGCSqGSIb3DQEHATAeBglghkgBZQMEAS4wEQQM5_5OE0rOdkcc6NiBAgEQgIIDBmBl58MCnEr_MJ05Z25FIwcdabXjHOiwQXBJ1S1KZ2VUg1MwMmGK9vpAs87Rseesn94kaAePmlHAumIMEDv8TOLz2gvTopi4HGNXbymgBwxjx43tYwAC7POlPtFXaSgYECMUOp3KSAwih_61P7o3xgwzf6tK-FtKOmkjFpaPPjIRRdWRx3mgr0ykJFIUNSnkuLDucV8X4QA9aex65YV9YbX8qutAp3mRE66_7J13a_HFFk_n9woxpImYarvsN_foMdHbaSCXoqqATs_Wxucp4PLQ3cqH59wzHOScymlUBKkMftMNWoklPuUXwpMBwg1lrDxw-HLtIBXr205_gKOVVi9EPXoJT-oYU1E-NY8SbEKHQB-6XAXL2Z99m4G2lulkgKhp4OL-YI1kU3ZQP71AAtIPbJqLtULSd6jusvykDw3LZO0VlQJ7j6nQk24J5WRFTz_CvKiTdNn5u7cxxvyumGC_KC8K2G3Xp_azCUQSoDr6ufH8zNv_AEQ39jDCQ2uZqZ9jWwLtsbQcQ0A31n9YesHOunbEPySzycWmhBpn-sfcn9rOMOufkffGdWCV_6d9Eo_UaK2aaXRnLUWO2F0s1UL7ASG0InYC-EOzJE_gsTqWpuBwA_2yyV5A0LBj0DyxsYyqpM5xls16DPZL4Om0Q7n8_zGzcP85cuM5RjNnqxS_po1pKBx3-0FMzw0yUAMiwx2PvGIZLDVPKXG9M4q8ZQDvviO9Cft6YGBTnV6Jeq4NBj7VrzLR7Q5Ypsf0YFG4vtw81hQAXcYKrcchz-wdcQfd2zX0yoFf4bR-OiskBlCJKCTJKiPg6ehC_wlNmV_J3CufYm_r3tqsXAKhPAKeWUrMd7ZftcA0JNR9oOn0VeoTGR57M9xhNyCaVrEO-xfxLwLAZ4BFl0s0a5bHlEzKot5T8zU1YeGLJl4Lpy_gPIhqhniHTAkqMf9w0OzRRHNHzJwakzUI4OHGE4Y8FJQq71WuV-FH4ZCT1kxp-tb2YD1JWhI5wKKKxhhOTeUlyp0zutRpeZ6j8g
Publisher
OXFORD ACADEMIC
Date
5 SEPTEMBER 2025
Contributor
FAJAR BAGUS W
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
Hyunjin Kang1,� , Tingting Yang1 , Nazira Banu1 , Jeeyun Oh2, “Latent privacy management profiles on algorithmic social
media: cross-cultural insights into privacy protection
motivations and management behaviors,” Repository Horizon University Indonesia, accessed February 3, 2026, https://repository.horizon.ac.id/items/show/9819.
media: cross-cultural insights into privacy protection
motivations and management behaviors,” Repository Horizon University Indonesia, accessed February 3, 2026, https://repository.horizon.ac.id/items/show/9819.