Volume 26, Issue 3

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Volume 26, Issue 3

Collection Items

Ecological consumer neuroscience for competitive advantage and business or organizational differentiation
The importance of branding in marketing strategies makes it essential to understand the elements that give value-added to the brands. The very nature of ecological brands adds value to them. Knowing the underlying emotions of the elements that add…

Commercial banking as a key factor for SMEs development in Mexico through factoring: A qualitative approach
Despite the advantages that literature grants to factoring, its degree of adoption in small and mediumsized enterprises (SMEs) is low. The objective of the research is to establish the determinants in factoring adoption that allow greater access to…

’Innovate or Perish?’: Companies under crisis
This paper tests the behavioral firm theory by examining exogenous economic shocks to explore whether switching to an innovative strategy is always reasonable. A quasi-experimental design – difference-indifference – has been run on 1000 companies…

Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline
Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea destination with the added X-factor of safety and shopping to enhance visitors’
positive perceptions. Equally well perceived by…

What motivates academics to engage in industry? The role of spiritual and religious urges
This study introduces and applies the Fitrah Tendencies framework to make up for the dearth of studies on academics’ urges to play a part in industry. To this end, 62 academics were selected and interviewed based on Lam’s (2011) typology as to come…

Developing a blog trust scale via an international Delphi panel
Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing…

Tax measures promoting cooperatives: a fiscal driver in the context of the sustainable development agenda
The social economy (SE) is becoming increasingly present in the Spanish business network. Its special characteristics make it attractive for the development of economic activities, since they are respectful of the environment and they promote the…

The effect of Enterprise Risk Management on the risk and the performance of Spanish listed companies
This paper evaluates the effect of nterpriseRiskManagement(ERM) onthe performance and thefinancial stability of a sample of non-financial Spanish listed companies. The information about ERM is taken from the annual reports, management reports and…
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