Developing a blog trust scale via an international Delphi panel
Dublin Core
Title
Developing a blog trust scale via an international Delphi panel
Subject
Trust
Online trust
Blog
Scale
Delphi panel
Online trust
Blog
Scale
Delphi panel
Description
Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an international Delphi panel consisting of 14 experts from 5 different countries. As a result, we have developed a solid measurement instrument of online trust in blogs, composed of 12 items and tested in four different countries.
Creator
Juan Sánchez-Villar, Enrique Bigné
Source
https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/26/issue/3
Publisher
Elsevier Espana, S.L.U
Date
22 August 2020
Contributor
Sri Wahyuni
Rights
ISSN: 2444-8834
Format
PDF
Language
English
Type
Text
Coverage
Jurnal Internasional European Research on Management and Business Economics 2020
Files
Collection
Citation
Juan Sánchez-Villar, Enrique Bigné, “Developing a blog trust scale via an international Delphi panel,” Repository Horizon University Indonesia, accessed October 30, 2025, https://repository.horizon.ac.id/items/show/6710.