Browse Items (12 total)
- Collection: VOL 15 NO 1 2022
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The Influence of Intellectual Ability on Lecturers’ Performance and Competencies
Objective: The main objective of this study is to analyze the importance of intellectual abilities in increasing the role of competence and strengthening the performance of lecturers in the management study program at private universities in…
The Marketing Mix, Customers' Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable
Objective: Based on cognitive-affective-conative theory, this study aims to create an integrated model that investigates the effects of six marketing-mix components (cognitive) on purchase intention (cognitive) in social commerce (SC) via customer's…