Browse Items (12 total)

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers.
Design/Methods/Approach: This study uses a purposive sampling technique to obtain a…

Objective: This study examines the aspects of human capital management and its effects on employee job performance and the moderation role of perceived organizational support.
Design/Methods/Approach: This study is structured on a quantitative…