Browse Items (14 total)

document (12).pdf
Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative…

document (7).pdf
Purpose: Technological developments and environmental changes are currently growing rapidly. This adaptation indirectly requires a company to continue to innovate, especially in the development of Start Up software. This study aims to examine the…

document (8).pdf
Objective: This study aims to examine the effect of self-control on loan repayment decisions of women market vendors in Mbeya municipality, Tanzania.
Design/Methods/Approach: This study employed a mixed research design. Primary data was collected…

document (16).pdf
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