Browse Items (11 total)

Collection: VOL 17 N0 1 2024

Sort by:

Title
Creator
Date Added

Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs

Objective: This study analyzes purchase engagement in business-to-business (B2B) transactions, focusing on transactional drivers and outcomes resulting from purchase engagement factors in B2B app-based service subscriptions.
Design/Methods/Approach:…

Output Formats

atom, dcmes-xml, json, omeka-xml, rss2